Porsche Experience Centre to open in Singapore by 2027; world-class wellness attraction planned for Marina South

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SINGAPORE: Singapore is set to get its own Porsche Experience Centre by 2027 as part of efforts to improve the nation’s tourist offerings.

Found beside Changi Exhibition Centre, it will be the German carmaker’s very first experience centre in Southeast Asia, including a 2km handling track and other experiences such as themed exhibits and immersive racing simulators.

This would be Porsche’s 11th experience centre, following other centers in Tokyo, Shanghai, Los Angeles and Silverstone in the United Kingdom.

“We’re thrilled that Porsche has actually picked Singapore, and we hope that the centre will call up the enjoyable ratio and include vibrancy to the Changi precinct,” Minister-in-charge of Trade Relations Grace Fu stated on Friday (May 10).

When introduced, it will be Singapore’s very first long-term driving-focused center, included Singapore Tourism Board (STB) president Melissa Ow.

A brand-new “first-rate” health tourist attraction will likewise be established on the southern coast of Singapore near Marina Barrage, Ms Fu revealed.

“With the increasing need for more corrective and wellness-related experiences, we wish to place Singapore as a metropolitan health sanctuary,” she stated, including that the brand-new tourist attraction can utilize the waterside and locations of interest close by.

STB will introduce a tender in the coming months for the advancement of the wellness tourist attraction, and more information will be revealed later on.

The international health market struck US$ 5.2 billion in 2022 and is forecasted to grow to practically US$ 8 billion in 2028, stated Ms Ow, including that there is “incredible capacity” for Singapore to take advantage of.

STB hopes that the tourist attraction can provide a range of wellness experiences consisting of healing arts, light- and frequency-based treatments, complementary health centers, in addition to indoor and outside water- or equipment-based kinds of physical fitness experiences. It will not have a lodging aspect, she included.

Singapore is conscious that there are numerous kinds and kinds of health experiences, which visitors recognize with in other locations, stated the STB president, reacting to a concern about how the brand-new tourist attraction will take on resort hotspots like Bali and Phuket.

“However, I believe this is a big format advancement that we imagine, and one which is within the context of Singapore as a metropolitan location,” she included.

“It will be something which is going to play to our strengths of benefit in addition to having an extremely loaded set of offerings connected to way of life and leisure.”

COMPETITORS FOR TOURIST DOLLARS

Singapore is predicted to get in between 15 million and 16.5 million global visitor arrivals in 2024, with tourist invoices anticipated to reach in between S$ 27.5 billion and S$ 29 billion, stated Ms Ow.

“This is no mean task since the upper bound of our projection, if we accomplish it together, will be a brand-new record for Singapore,” she continued.

In 2015, Singapore saw 13.6 million worldwide visitor arrivals and S$ 27.2 billion in tourist invoices, “practically a complete healing” to pre-pandemic numbers in 2019, stated Ms Ow.

Since April this year, Singapore got 5.7 million global visitors, which has to do with 90 percent of the figure in the very same duration in 2019, stated Ms Fu, keeping in mind that arrivals from majority of the nation’s leading 15 markets have actually completely recuperated to or went beyond pre-pandemic levels.

“Our strong efficiency in the very first 4 months of 2024 is likewise boosted by a series of hit occasions and shows,” she included, keeping in mind the performances by Coldplay and Taylor Swift previously this year.

“These occasions drew in a great deal of regional and foreign guests, and produced much buzz for Singapore.”

Marina Bay Sands, UOB and STB likewise tattooed a memorandum of comprehending to drive awareness and enhance visitorship to the Marina Bay precinct. This constructs on the collaboration revealed in January that culminated in the dragon drone reveal over Marina Bay previously this year.

STB likewise signed a memorandum of comprehending with Sentosa Development Corporation, Resorts World Sentosa and DBS to utilize chances developed by the brand-new destinations in Sentosa.

To support the advancement of regional leaders in the tourist sector, STB will introduce the Tourism Leadership Programme by the 4th quarter of this year.

The program will equip them with the essential abilities to “browse today and the future”, stated Ms Fu.

She included that STB has actually likewise started Tourism 2040, a long-lasting roadmap to recognize brand-new chances and development locations that can drive Singapore’s next bound of tourist development.

Competitors for tourist dollars is set to heighten in the coming years, stated Ms Ow, keeping in mind that with Southeast Asia set to end up being the 4th biggest economy, leisure need from more wealthy customers will just grow.

In addition, the quality of tourist offerings in the home nations of Singapore’s visitors and its rival locations will likewise end up being more engaging, she stated.

“There will be a premium on what is fundamentally distinct which genuinely provides quality and worth. The crucial concern for us is will Singapore continue to appeal and win over our visitors?”