New research study reveals that customers believe automatic cars benefit other individuals, however not for themselves.

April 03, 2024

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page-utils” data-id=”tag:blogs.harvardbusiness.org,2007-03-31:999.377012″ data-title=”How Automakers Can Address Resistance to Self-Driving Cars” data-url=”/2024/04/how-automakers-can-address-resistance-to-self-driving-cars” data-topic=”Marketing” data-authors=”Stuti Agarwal; Julian De Freitas; Carey K. Morewedge” data-content-type=”Digital Article” data-content-image=”/resources/images/article_assets/2024/04/April24_03_1129781739-383×215.jpg” data-summary=”

New research shows that consumers think automated vehicles are good for other people, but not for themselves.

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