Chinese electric vehicle juggernaut BYD Co. plans to launch its first electrified pickup truck for the global market later this year, throwing down the gauntlet to Toyota Motor Corp.’s popular HiLux, Ford Motor Co.’s Ranger and Isuzu Motors Ltd.’s D-Max.

Author of the article:

Bloomberg News

Peter Vercoe

Published Apr 03, 2024  •  1 minute read

(Bloomberg) — Chinese electric vehicle juggernaut BYD Co. plans to launch its first electrified pickup truck for the global market later this year, throwing down the gauntlet to Toyota Motor Corp.’s popular HiLux, Ford Motor Co.’s Ranger and Isuzu Motors Ltd.’s D-Max.

Photos released by BYD show a boxy dual-cab truck daubed in orange and blue camouflage paint being road tested in an unspecified location. While the company didn’t release any details on the powertrain, performance specifications or pricing, it said the mid- to full-size truck will be its first “new energy” pickup.

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Read More: Plunging Pickup Truck Sales Threaten Detroit’s Profit Engine

While BYD vehicles aren’t available in the US, the automaker has been pushing into markets in Asia, Australia and South America, where pickups are popular. For instance, Toyota’s Hilux, Isuzu’s D-Max and Ford’s Ranger pickups are the top three selling vehicles in Australia. Isuzu last month unveiled an electric version of the D-Max. 

Read More: Tesla Loses World’s Most Popular EV Maker Title to China’s BYD

The pickup will add to BYD’s broad lineup of EVs, from the popular Seagull hatchback, which sells for 69,800 yuan, or less than $10,000, all the way up to its Yangwang supercar that goes for 1.68 million yuan ($233,000). That range, and an aggressive wave of price cuts, has helped BYD dominate China’s EV market — the world’s largest, with a 33% market share last year. 

Read More: Tesla’s Shrinking China Market Share Compounds Global Woes 

—With assistance from Danny Lee.

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