On the night of March 28th, the extremely prepared for Xiaomi SU7 launch occasion ended, and the long-awaited rates secret was lastly exposed. That night, subjects such as’Xiaomi SU7 cost’ and ‘Lei Jun Lei God’ straight blew up, controling the Weibo hot search list. In addition, associated subjects consisting of rivals like Tesla, AITO M9, BYD, NIO Rose in hot searches.
After going on sale at 10:00 p.m. on March 28th, Xiaomi‘s vehicle revealed on social networks that the sales of Xiaomi SU7 surpassed 10,000 systems in simply 4 minutes after launch, went beyond 20,000 systems in 7 minutes after launch, and went beyond 50,000 systems in simply 27 minutes after launch.
The costs surpassing expectations have actually led netizens to call Lei Jun the ‘Lei God’. At journalism conference held by Lei Jun on the night of March 28th, he presented that the basic variation of Xiaomi SU7 (rear-wheel drive long-endurance wise driving edition) is priced at 215,900 yuan; the Pro variation of Xiaomi SU7 (rear-wheel drive ultra-long endurance high-end clever driving edition) is priced at 245,900 yuan; and limit variation of Xiaomi SU7 (high-performance 4×4 ultra-long endurance high-end clever driving edition) is priced at 299,900 yuan.
At journalism conference, Lei Jun revealed that the Xiaomi SU7 Standard Edition and Max Edition will begin shipment at the end of April, while the Pro Edition will begin shipment at the end of May. In addition, Lei Jun discussed that they will release a Xiaomi SU7 Founder’s Edition with the very same rate as the Standard Edition and Max Edition. Restricted to 5000 systems, with a deposit of 20,000 yuan, shipments will start on April 3rd.
The Xiaomi vehicle app reveals that all 5000 systems of the Xiaomi SU7 Founder’s Edition have actually been offered out. The deposit for the Founder’s Edition is 20,000 yuan per system and is non-refundable. This indicates that Xiaomi has actually currently gotten 100 million yuan in deposits for just the Founder’s Edition tonight.
Netizens likewise reported that regardless of waiting on time, the server was overloaded and crashed quickly.
On the night of March 28, Xiaomi Group (ADR) increased more than 10% at one point, and is now trading at $10.43 per share.
It deserves pointing out that Lei Jun specified in a media interview that after the Xiaomi automobile launch occasion, there were 100,000 individuals contributing to their desire list within one minute. The interest of users is really high. Relating to cost wars, he discussed that the existing market competitors is intense and Xiaomi understands the ruthlessness of competitors. Cost war is simply one strategy; we need to concentrate on item warfare, innovation warfare, and community warfare. ‘Intelligence and ecology are our greatest benefits. There are couple of rivals for Xiaomi SU7 under 500,000 yuan; I am really pleased with this cars and truck,’ stated Lei Jun.
SEE ALSO: Xiaomi SU7 Officially Launched, Starting Price at 215,900 Yuan
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