Why Calling Your Workers Heroes Can Backfire

19659001 New research study takes a look at how Instacart employees responded to the abrupt moralization of their tasks in 2020. February 01, 2024 Mint Images/Getty Images 19659004page-utils” data-id=”tag:blogs.harvardbusiness.org,2007-03-31:999.373022″ data-title=”Why Calling Your Workers Heroes Can Backfire” data-url=”/2024/02/why-calling-your-workers-heroes-can-backfire” data-topic=”Business and society” data-authors=”Lindsey D. Cameron; Curtis K. Chan; Michel Anteby” data-content-type=”Digital Article” data-content-image=”/resources/images/article_assets/2024/02/Feb24_01_962559824-383×215.jpg” data-summary=”19459005New research examines how Instacart workers reacted to the sudden moralization of their jobs in 2020.19459007″> Post 19659021 Post Share Annotate 19659024 Conserve Print 19659026 Learn more 19459024