Tool hire broker in branding U-turn

Tool hire broker in branding U-turn

the brand-new logo design

Given that altering its name to WowNow in May 2021, business has actually seen sales fall and revenue turn to loss.

In the year to March 2020 it made an operating revenue of ₤ 1.2 m on sales of ₤ 16.4 m. Latest accounts, for the year to September 2022 when it traded as WowNow, reveal an operating loss of ₤ 381,000 on sales of ₤ 14.4 m.

WowNow is now being binned and Nationwide restored.

Nationwide Hire Ltd was integrate in 1995 by Howard Piper as a tool employ brokerage service. It has no stock, stores or depots however boasts access to 5 million items from 9,000 places by functioning as an intermediary.

It was obtained by personal equity financier Livingbridge Enterprise LLP in 2019. WowNow Hire Ltd was included in 2021 as a subsidiary of Nationwide Hire Ltd however never ever really traded– it is noted at Companies House as an inactive business. Rather Nationwide Hire Ltd ended up being”Nationwide Hire Ltd (trading as WowNow Hire)”.

Considering that the adoption of the WowNow brand name, the business has actually generated a brand-new chief running officer and a brand-new marketing supervisor. COO Mark Burton is credited with taking the choice to go back to the initial brand name, regardless of the existence of similar-sounding automobile hire and powered gain access to hire business out there.

“After some severe heart-to-heart chats with our clients and devoted personnel, we’ve chosen to re-grow from our roots and develop on our recognized credibility as Nationwide,” the business stated.

While the business now works as Nationwide Hire Solutions, the ‘services’ however is simply for impact. The business name stays Nationwide Hire Limited.

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