TikTok is the highest-earning app worldwide by in-app purchases.
TikTok may be under attack by the U.S. federal government, prohibited in India, and not even offered in China, however in February TikTok was the highest-earning app on the planet. And it wasn’t even close: TikTok’s $189 million in profits practically doubled the next-most-profitable app, YouTube, which just reached $111 million.
Really, this isn’t truly unexpected.
In what is beginning to be a little a damaged record, TikTok was likewise the greatest earning app in January and December of 2023, according to mobile analytics suppliers AppFigures. And November and September, too. It’s been the top-earning worldwide app for at least 15 months running.
Tiktok is the highest-earning app, once again
TikTok has practically 2 sources of earnings. One is marketing, which isn’t covered in this report (however is really profitable also). The 2nd is in-app purchases: individuals purchase coins for about $0.02 each (the minimum buy is 65 coins at a time). Those coins can then be offered to developers throughout live-streams, as ideas in remarks, or utilized on your own to enhance an individual post and make it more noticeable to other individuals.
The result from this report: individuals are purchasing a great deal of coins on TikTok. TikTok has actually taken advantage of tipping far more efficiently than Facebook, Twitter, Snap, and even Instagram, and has actually been doing so for a long period of time
For integrated overalls, the top-earning apps on earth last month were:
- TikTok: $189 million
- YouTube: $111 million
- Disney+: $107 million
- Tinder: $85 million
- Max (previous HBO): $58 million
- LinkedIn: $39 million
- Bumble: $39 million
- Hulu: $34 million
- Peacock television: $33 million
- Audible: $33 million
TikTok’s profits is down somewhat, however so were all worldwide mobile incomes, states Ariel Michaeli, CEO of AppFigures.
“TikTok was the highest-earning app on the planet in February. Our price quotes reveal it commanded $189M of net profits from the App Store and Google Play,” Michaeli states. “A smidge lower than January, however inadequate to stress.”
Worldwide profits for the leading 10 in-app earners was $728 million in February, he included, down 3% from January’s $748 million.
And TikTok has actually been at the top of the leaderboard for a very long time: given that a minimum of December 2022.
“I can’t actually keep in mind when TikTok wasn’t the leader in our rankings,” Michaeli stated last month.
As the United States federal government continues to attempt to require a sale of the Chinese-owned app in 2024, TikTok simply keeps printing cash. The concern, nevertheless, is whether all this unfavorable governmental attention will ultimately have an effect both on the essential skill at TikTok or on American users of the app, who are most likely accountable for the lion’s share of the earnings.