TikTok has revealed its yearly Super Bowl Tailgate in-app occasion, which this year will include vocalist Gwen Stefani as the star of the TikTok program.
As described by TikTok:
For the 4th year, in collaboration with TikTok, fans viewing throughout the world can tune in on @NFL on TikTokfor hours of live shows including a live musical efficiency from Gwen Stefani, NFL unique visitors and TikTok developers. The Super Bowl LVIII TikTok Tailgate welcomes all fans into the league’s premier Super Bowl pregame event LIVE from Allegiant Stadium in Las Vegas.”
In addition to the in-app activation, parts of TikTok’s occasion will likewise aired on television as part of the CBS Super Bowl LVIII Pregame Show, which will provide TikTok more direct exposure, even more embedding it into the cultural zeitgeist.
Sports-related material has actually been acquiring traction in the app. Last February, TikTok reported that practically all significant sports were seeing considerable boosts in engagement, year-over-year.
As you can see, user interest in American football particularly has actually been increasing, and with TikTok likewise connecting its Super Bowl activation into its increasing worth as a music discovery platformit might likewise provide a great chance for brand names to use the surrounding activity.
TikTok states that its yearly Super Bowl Tailgate occasion is getting more traction every year.
The Super Bowl LVIII TikTok Tailgate began at Super Bowl LIV, with the objective of bringing virtual fans into Super Bowl events with Miley Cyrus throughout the pandemic. Ever since, the occasion has actually grown profoundly as the supreme event for the huge video game, with previous headliners such as The Chainsmokers, The Black Keys and Jason Derulo.
It’s as much about the artists as it is the video game itself, however still that’s a possibly important angle for TikTok to take, as it looks to take full advantage of seasonal interest.
Worth thinking about in your preparation. You can likewise investigate the most appropriate hashtags for the occasion by means of TikTok’s Creative Center