The end of the free trial? Why a once-popular marketing tactic is now rarely offered. 

The end of the free trial? Why a once-popular marketing tactic is now rarely offered. 

Published: Feb. 14, 2024 at 1:54 p.m. ET

People used to spend a month watching their favorite streaming shows for free, but that’s harder to do now

Netflix, Hulu and many other streaming services no longer offer a free trial.

MarketWatch photo illustration/iStockphoto

Enter your payment information and enjoy a free week or month of a streaming service.

For a long time, that was a marketing technique new streaming services employed to get customers to try their product. The only risk for consumers was if they didn’t like the service, and subsequently forgot to cancel it in time.

But free trials on streaming…

Master your money.

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