According to a report from Nikkei, Pinduoduo‘s cross-border e-commerce platform, Temu, has actually revealed outstanding efficiency in the Japanese market.
Because formally introducing services in Japan in July 2023, Temu’s regular monthly user base has actually continued to increase, reaching a shocking 15.5 million users in January 2024, with a regular monthly development rate of 2.2 million users. This number goes beyond the typical user base of Japan’s 3 significant mainstream e-commerce platforms– “Amazon Shopping,” “Rakuten Market,” and “Yahoo! Shopping” (roughly 29.7 million users) by 52%, showing Temu’s strong competitiveness in the Japanese market.
The report highlights that Temu’s success depends on its distinct service design and exact market positioning. Temu utilizes low rates and top quality items as its weapons, effectively drawing in a great deal of Japanese customers. In Temu’s marketing activities, a range of budget-friendly items are readily available, such as T-shirts priced at just 890 Japanese yen (roughly 42.6 RMB), 15 towels for 584 Japanese yen (roughly 27.9 RMB), and little knapsacks for 360 Japanese yen (around 17.2 RMB). This technique of providing low rates and high quality has actually made Temu a great track record amongst Japanese customers.
In addition to its cost benefit, Temu has actually developed an independent supply chain by straight trading with little and medium-sized business in China, guaranteeing the quality of its items. This distinct supply chain design allows Temu to satisfy customers’ needs for both cost and quality, identifying itself in the Japanese market.
Temu’s marketing activities in the Japanese market have actually likewise been incredibly reliable. By using countless yen in discount coupons daily and constant marketing activities, Temu has actually effectively brought in a great deal of users’ attention and engagement. This proactive marketing method has not just increased Temu’s exposure however likewise improved user commitment and engagement.
In addition to Temu, another Chinese e-commerce giant, SHEIN, has actually likewise accomplished considerable lead to the Japanese market. According to information from VALUES, SHEIN’s user base in Japan reached 8.39 million in January 2024, a year-on-year boost of 2.3 times. SHEIN mainly provides budget-friendly and stylish clothes, popular amongst girls in their teenagers and twenties. Like Temu, SHEIN has actually broadened its market share through vibrant marketing activities.
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