By Digiday Awards • February 13, 2024 • 5 min read • The focus for this year’s Digiday Awards Europe finalists centered on tech innovations, brand partnerships and collaborations, as well as….
In the UK – where the rebrand will go reside in the spring – the brand-new style showcases a strong typeface, signature pulse and upgraded color scheme: developed to produce….
Picture Credit: Pepsi Co. Pepsi re-branded its crystal soda competitor to Coca-Cola’s Sprite in 2015. Now it’s tapping rap artist Ice Spice to highlight its brand-new star. Ice Spice will….
Carrefour, going out in front of the face-off: “We no longer offer this brand name due to inappropriate cost boosts.”Image: Mustafa Yalcin/Anadolu through Getty Images (Getty Images) PepsiCo is firmly….