By Alexander Lee • March 8, 2024 • 5 min read • Ivy Liu As brands and marketers become more familiar with esports, they’re less likely to be wowed by the sector’s….
By Seb Joseph • March 5, 2024 • 5 min read • Ivy Liu As third-party cookies fade into oblivion, marketers are awakening to a harsh reality: The era of a single….
Meta’s long-running conflict with Apple over in-app payments continues, with Meta today revealing brand-new methods to assist small companies prevent paying Apple’s charges on advertising campaign in its apps. Since….
Meta’s wanting to lean even more into AI for advertisement targeting, with the growth of its automated”Benefit” targeting to all project goals and optimizations The upgrade comes as part of….
While advertising on X is probably not the most popular option at the moment, with many big-name brands pulling back from the platform, due to owner Elon Musk’s continued controversial….
By Kristina Monllos – January 3, 2024 – 5 minutes checked out – Ivy Liu This short article becomes part of a series checking out patterns in marketing, media and….