Sun, Sea, and Snow: This Year’s Spring Festival Tourism Trends

Sun, Sea, and Snow: This Year’s Spring Festival Tourism Trends

The prolonged vacation duration and a wave of current visa-free travel policies have actually made tourist a popular option amongst Chinese individuals this Lunar New Year, with unique locations such as Malaysia’s tropical beaches and the icy landscapes of China’s northeast Heilongjiang province emerging as leading holiday locations.

Xiao Hua, 30, is investing 11 days in Malaysia, which revealed a visa-free policy for Chinese travelers in November. She stated she typically commemorates Lunar New Year with her household in her home town in the southwestern Sichuan province, however the visa-free policy stimulated her, and numerous others, to go with tourist rather.

According to leading Chinese travel platform Trip.com, on the very first day of the vacation duration on Feb. 10, outgoing travel orders to the Southeast Asian nations of Malaysia, Singapore, and Thailand, all of whom have actually presented visa-free policies in current months, increased by over 30% compared to the exact same duration in 2019.

Starting on Feb. 10, this year’s Spring Festival duration consists of 8 main days of vacation, the longest ever. Some employees took pleasure in 9 day of rests in practice this year as their companies enabled them to likewise take Lunar New Year’s Eve off.

Domestic travel has actually likewise been a popular alternative, with need for “ice and snow” vacations in the nation’s northern areas increasing 10 times year on year according to Trip.com.

The appeal of Harbin, which had actually currently become a leading domestic traveler location in late 2023, continued through to the Spring Festival, with travel reservations throughout the vacation duration increasing more than 14 times year on year.

“None people had actually ever been to the Northeast or skilled snow,” stated Wang, 37, who went on a self-guided trip to Harbin and Changchun in Jilin province with her hubby and their moms and dads. “We were anticipating experiencing the snow and ice in addition to the cultures of the various cities.”

Cruises have actually likewise been a popular option, with online travel bureau Tuniu reporting an uptick in reservations this year for Spring Festival cruise plans, consisting of paths from Shanghai to Japan and Southeast Asia.

Shanghai resident Dai paid 36,000 yuan ($5,055) for 2 veranda staterooms on a cruise from Shanghai to Japan and South Korea with her moms and dads this Spring Festival. It was more expensive than typical, Dai stated the journey was worth it as she has actually restricted time to invest with her household throughout the year.

“This is the very first time I’ve taken my moms and dads out on a journey throughout Lunar New Year,” she stated. “The cruise looks after food and lodging, making it problem-free for me.”

(Header image: Visitors walk around the Chinatown in Kuala Lumpur, Malaysia, Feb. 10, 2024. Vincent Thian/AP picture by means of VCG)

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