The St. Louis Cardinals have actually been playing in Busch Stadium for 7 years, which will not alter anytime quickly.
The group and Anheuser-Busch revealed Wednesday that they have actually consented to a five-year marketing arrangement extension that will go through 2030. In addition to arena identifying rights, the maker of Budweiser, Bud Light and other beers keeps special rights to all liquor marketing on Cardinals radio and television broadcasts, arena signs rights and other marketing advantages.
Regards to the arrangement were not divulged.
“Anheuser-Busch and the Cardinals belong to the material of St. Louis, and this ongoing financial investment in our shared home town is an interesting next chapter in our years long story,” Matt Davis, vice president of collaborations for Anheuser-Busch, stated in a press release.
Cardinals President Bill DeWitt III, in the release, stated the collaboration with the brewery “is such a vital part of our identity as a company.”
St. Louis-based Anheuser-Busch bought the Cardinals and Sportsman’s Park in 1953, relabeling the ballpark Bush Stadium. The Cardinals moved into a brand-new downtown ballpark in 1966 that was called “Busch Memorial Stadium.”
The brewery offered the baseball group to a group led by Bill DeWitt Jr. in 1995, however the Busch name stayed on the ballpark and its replacement, which opened in 2006. The Busch household offeredAnheuser-Buschto Belgium-based InBev in 2008.
The marketing extension likewise consists of Ballpark Village, a mixed-use industrial and suburb beside Busch Stadium.
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