Spotify Renews Joe Rogan Deal for a Reported $250 Million, Sans Exclusivity

The age of Spotify special podcasts is over as Spotify restores Joe Rogan’s collaboration with a guarantee to bring the audio program to other formats. The renewal is apparently worth $250 million.

Spotify paid over $100 million in 2020 to take The Joe Rogan Experience podcast unique, assisting it fall Apple as the world’s podcasting giant. While exclusivity might have assisted declare the crown– it’s definitely not how you get brand-new ears– particularly those ears currently beyond your community. Spotify understands this and has actually been rotating far from special material considering that it restructured its podcasting department in 2015.

The Wall Street Journal reports that part of this brand-new offer includes an “in advance minimum warranty, plus an earnings sharing contract based upon advertisement sales.” That income sharing contract is why the podcast is no longer unique and will be readily available on competing platforms once again, consisting of YouTube. Spotify will offer advertisements for and disperse the podcast– including its video format.

That’s an intriguing distinction since it reveals Spotify thinks it will make more from marketing income with that schedule. Alex Cooper’s Call Her Daddy podcast was likewise restored and ended exclusivity, however with the terms that just the audio podcast will be dispersed. The video format variation of Call Her Daddy is still a Spotify unique.

Spotify’s podcast reorganization saw it moving far from material it formerly paid huge to have unique– specifically in offers that didn’t work outA small role of Spotify’s reorganization method has actually likewise been to pay smaller sized in advance minimum warranties with a focus on its advertisement earnings sharing– which assists share the threat with skillJoe Rogan’s previous offer saw his metrics connected to audience-number targets instead of any earnings sharing contract.

Neil Young pulled his music from Spotify in 2022 over Spotify’s exclusivity handle Joe Rogan. Young took umbrage with a few of the podcasters’ remarks surrounding the COVID-19 vaccines– stating he might no longer support having his music together with false information. At the time, Spotify CEO Daniel Ek stated his aspirations to make Spotify the “biggest audio platform worldwide” suggested welcoming a wide array of material.