Philadelphia, January 18, 2024 – Global tennis shoe and streetwear seller SNIPES today revealed the retirement of Brian Forde, Chief Merchandising Officer for SNIPES in the United States, reliable June 30, 2024. After an impressive 40-year journey forming the tennis shoe market, Brian Forde will be stepping down to start a well-deserved retirement.
Forde started his profession in numerous sales management functions for the renowned Swoosh brand name before stepping over into retail to sign up with KicksUSA in 2017, which formed the platform for SNIPES’ United States market entry in 2019. Throughout Forde’s period with SNIPES, he played a critical function in presenting and constructing the brand name in the United States, leaving an irreversible mark on the business as it grew from 64 to over 350 shops. “I feel extremely honored to have actually become part of a remarkable group presenting SNIPES to the United States market”, stated Forde. “I’m specifically happy with the work leaving a footprint in the neighborhoods that we serve.”
As Forde quotes goodbye, SNIPES is pleased to present Dimitrios “Jimmy” Lessen as the follower to the position of Chief Merchandising Officer, reliable February 13, 2024. Reduce brings 30 years of experience in the tennis shoe market. Most just recently, he was Vice President and General Merchandising Manager of Foot Locker North America, accountable for item method and purchasing. This began the heels of 7 years as General Merchandising Manager for Foot Locker Europe. “I anticipate dealing with the SNIPES group to keep raising tennis shoe and streetwear retail through the brand name’s special community-first design. It’s the ideal brand-new home to fuse my enthusiasm for the customer and youth culture,” stated Lessen. He will report into Jim Bojko, President of SNIPES USA.
“For 40 years Brian has actually been at the heart of tennis shoe culture. I’m glad for his deep experience and charming management in assisting tweak our go-to-market method to the United States tennis shoe and streetwear customer,” stated Bojko. “At the very same time, I’m delighted to invite Jimmy to the SNIPES group. He is extremely relied on with our supplier partners and brings deep item enthusiasm and understanding. Jimmy will guarantee we remain at the cutting edge of tennis shoe and streetwear style.” Forde will support the shift of the retailing function to Lessen in an advisory function till he steps down in June.
SNIPES reveals its inmost gratitude to Brian Forde for his years of service and extends a warm welcome to Jimmy Lessen as he presumes his brand-new function.
For media queries, please contact:
Ryan Cassar
Marketing Manager
Ryan.cassar@snipesusa.com
About SNIPES:
As the leading tennis shoe and streetwear merchant in the United States and Europe, SNIPES uses items from leading brand names like Nike, Jordan, adidas, and New Balance through its 750 worldwide shops and digital residential or commercial properties.
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