SHEIN Statistics – The Brand’s Place, Reach & Controversies

As one of the world’s biggest style e-commerce sellers, SHEIN stats and statements are all over newsThe business may be taking the world by storm, however its course hasn’t lacked a variety of debates.

Previously called ZZKKO, SHEIN was established in 2008 by business owner Chris Xu as a bridal gown e-commerce business. In the 2010s, it started to offer its womenswear in various worldwide markets and it’s presently active in over 25 nationsAt the end of 2023, the merchant’s mobile app went beyond 250 million downloads.

It’s clear that SHEIN is getting momentum and appeal, and is for that reason worth taking note of. In this guide, we’ll discuss the data on SHEIN use and downloads, its efficiency in various markets, its associated debates and the possible future of the seller. Let’s not lose whenever!

Secret SHEIN Statistics

SHEIN User Statistics

With over 250 million downloads in 2023 alone, SHEIN is on its method to turning into one of the greatest gamers in the quick style e-commerce section Let’s take a close take a look at its downloads and visitor data.

Downloads

SHEIN’s download stats promote themselves. In the very first 10 months of 2023, the SHEIN mobile app was downloaded over 208 million times around the worldover 12 million more than in 2022. By the end of 2023, that figure surpassed 251 million.

In 2021, SHEIN was the second-most popular mobile app on both iOS and Android in the United States.

On iOSthe app was downloaded 17.64 million timeswith Amazon Shopping leading it by simply under 8 million downloads. When it comes to Android, SHEIN was downloaded over 13.5 million times, directly vanquishing Walmart’s app.

The e-commerce tracking app Shop beat SHEIN to the top place by almost 2 million downloads.

When it pertains to SHEIN’s most significant rival, Temuthe latter has a greater general variety of downloads since December 2023. The leading 5 most-downloaded shopping apps in 2023 are listed below.

Shopping App	Variety of downloads
Temu	314.19 million
SHEIN	251.56 million
Amazon Shopping	178.25 million
Shopee	152.42 million
Meesho	138.56 million

Visitor Traffic

In addition to the appeal of SHEIN’s mobile app, its site is likewise delighting in high visitor volume. In Q1 of 2022, it had nearly 500 million visitors up 140 million versus the previous quarter.

The appeal of the merchant’s site is equivalent with other significant sellers’ websites, such as Amazon, Temu, and AliExpress.

While Amazon stays the general winner in regards to special visitor numbers (a minimum of in the United States), with over 631 million distinct American visitors in Q1 of 2023.

SHEIN is the third-most-popular merchant site having actually acquired practically 113 million visitors in the quarter. That’s more than the AliExpress site, which had 57.7 million visitors throughout that duration.

SHEIN Statistics by Region

How popular is SHEIN around the world? What’s its most significant market and how popular is it in particular nations?

In this area, we’ll go through the data about SHEIN’s appeal in various areas, such as EMEA, the Americas, and APAC.

The Americas

The 3 nations with the most SHEIN downloads in the Americas in 2022 were Brazil, the United States, and Mexico, with Brazil having the most downloads (nearly 52 million, or 24% of the nation’s population). The United States had 27.25 million downloads, and Mexico 17.26 million.

Since 2022SHEIN has the biggest market share of the quick style section in the United States at 40%followed by H&M (27%) and Zara (17%). Its size grew substantially over the previous couple of years, viewing as it was just at 18% in 2020.

SHEIN’s brand name awareness level in the United States, 63% since 2023is rather behind other larger style brand names, such as Macy’s (88%) and Gap (86%). Regardless of that, the business’s level of brand name acknowledgment is still greater than that of its primary quick style rivals you can see on the infographic above, such as Zara (49%).

In Canada, the SHEIN app isn’t as popular as it remains in its southern next-door neighbors, however individuals do utilize itIn November 2023, the mobile app was downloaded over 275,000 times by CanadiansSHEIN’s peak month in Canada, nevertheless, was May 2020, when it was downloaded practically 325,000 times.

EMEA

Spain, Italy, and Saudi Arabia are the leading 3 EMEA nations by SHEIN downloads, since 2022. Spain took the lead with 6.38 million downloadsItaly had 5.49 million, and KSA 5.19 million. The UK had less than 4 million downloads.

Other EMEA nations likewise like to utilize SHEIN mobile app for online shopping, thanks to the low costs and benefit. SHEIN is the second-most popular shopping app in the Netherlands and Belgiumafter Temu, with 1.7 million and 1.5 million downloads, respectively.

In regards to brand name awareness, the scenario with SHEIN in EMEA resembles that in the United States. In the UK, it’s far from the most widely known style e-commerce shops. SHEIN’s level of brand name awareness in the UK is at 64%. To compare, other popular British online sellers like Argos, Primark, and NEXT, have a 94% brand name awareness level.

APAC

Japan and the Philippines have actually seen the most SHEIN downloads in APAC in 2022, with 10.12 million and 7.87 million downloads, respectively. In South East Asian nations, SHEIN was downloaded 17.73 million times in 2022 in overall.

As you can see from the data aboveover 28% of Japanese customers do not want to utilize SHEIN at all. Nearly 26% would desire to purchase from it for a particular celebration.

In regards to SHEIN brand name awareness, data inform us that the bulk of customers in Japan (over 52%) have actually never ever become aware of SHEIN. Just 10.8% understand of it and have actually gone shopping there, and 36.4% have actually become aware of it, although they never ever utilized it.

SHEIN Audience Statistics

SHEIN’s main target market are girls under 35 thinking about the most recent style patterns. And according to visitor stats for October-December 2023 supplied by Similarwebthe greatest sector of SHEIN’s audience is females aged 25-34

That pattern has actually relatively been going on for a while. According to Statista, ladies comprised 65% of the site’s visitors in December 2022, and 29.4% of all SHEIN visitors were aged 25-34

That’s not to state SHEIN does not attract other sectors. A report by UBS specifies that an typical SHEIN customer is a lady aged 34.7making her a bit older than a common Generation Z customer SHEIN has actually been focusing their method on.

As one of the leading 5 “unicorns” valued at $65 billionSHEIN’s monetary and market positions are extremely strong. In this area, we’ll have a look at the business’s location in the quick style market and its sales figures.

SHEIN in Fast Fashion Market

The quick style market is projection to be worth $185 billion by 2027representing a development of practically $80 billion from 2022. In the previous areas, we defined that SHEIN has the biggest market share of the quick style market in various places, particularly the United States. In 2022, its market share in the United States was 40%.

SHEIN has actually included more designs to its United States site than any other quick style seller in 2022 — nearly 315,000To compare, Zara included a little over 6,800 designs and H&M included 4,414.

In other nations, SHEIN’s market share is likewise considerable, specifically in the Americas. In Mexico, it was the third-most-popular style merchant in 2021, with a market share of 6.9%

In Europe, SHEIN is less respected, although still preferred.

Its French market share is 5.9%, and it was the sixth-most-popular style merchant (Vinted is the very first, with a 16.7% market share) in 2021. And in the UK, where SHEIN deals with competitors from popular quickly style sellers like Primarkits market share has actually nevertheless increased from 1.7% to 2.2% in 2023.

SHEIN Sales Statistics

Unsurprisingly, Amazon was the top-earning e-commerce shop in 2022, having actually made $133.5 billion around the world in profits. SHEIN was in the 5th location of that score, as it made $26.15 billion in overall in 2022 worldwide.

SHEIN likewise carried out well in regional markets, in addition to on the worldwide scale. In Canada, it was the fifth-highest-earning e-commerce shop in 2022, having actually made $179 million

The European market has actually likewise succeeded. Spain, which is home to the greatest variety of SHEIN app downloads in Europe, brought SHEIN $858 million in profits in 2022 alone.

The business’s UK organization is revealing monetary strength. In 2022, SHEIN reported a pre-tax revenue of nearly ₤ 12.2 million in the nation. The overall UK profits totaled up to ₤ 1.12 billion.

SHEIN Associated Controversies

SHEIN’s success and appeal do, nevertheless, included a rate. The business and the brand name have actually gone through different issues and debates throughout the years. We’ll take a look at the most considerable ones now.

Sustainability Concerns

A huge part of SHEIN’s success is the quick fashion business and the capability to launch low-cost pieces that are on-trend rapidly. Quick style is a market that’s far from ecologically friendly, and the technique has actually led to considerable sustainability issues

The business’s supply chain and sourcing practices are a huge factor for these issues. SHEIN was implicated of utilizing required labor and dangerous products in the production of their clothes.

The high-speed, high-volume method of the business indicates extreme usage of energy, long working hours and considerable waste generation. The Style Transparency Index 2022 offered SHEIN the least expensive rating of 0-5%.

SHEIN vs. Temu Lawsuits

The 2 huge e-commerce merchants have actually been participated in considerable legal fights over the last couple of years, varying from shared impersonation to anti-trust. They tried to settle their claims in October 2023, the legal problems appear to have actually re-ignited simply 2 months later on.

The most current claimsubmitted by Temu in December 2023 in the United States District Court for DC, declares that SHEIN utilized intimidation and bullying on their providers in China, even utilizing threatening methods and seizing telephones. Temu implicates SHEIN of illegal disturbance. The claim has the prospective to weaken SHEIN’s upcoming IPO strategies.

Artists’ Lawsuits & & Disputes

Temu isn’t the only celebration that’s utilizing the law to settle conflicts with SHEIN. A minimum of 3 independent designers submitted legal claims versus the merchant in July of in 2015 for copyright violation of their work

This is not the very first time the business has actually needed to handle a copyright debate. Previously that year, a nail artist implicated SHEIN of appropriating her operate in their nail sticker labels. And in 2021, numerous indie brand names implicated SHEIN of copying their styles.

Is SHEIN Here to Stay?

Quick style is a substantial market where SHEIN has actually developed itself as a significant gamerWith customers ending up being more ecologically mindful and shopping more sustainably, the merchant may have a tough time in the future, not least since of the substantial sustainability issues that have actually been following it for several years

With more individuals welcoming sluggish style, particularly the more youthful generationSHEIN is most likely to discover it challenging to continue accommodating the choices of its target marketWe eagerly anticipate seeing how the business is going to deal with the previously mentioned issues and seeing how it’ll develop with the requirements and desires of its target audience.

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