self-portrait Enters A New Era With Its Latest Campaign Fronted By K-Pop Icon Jisoo

self-portrait Enters A New Era With Its Latest Campaign Fronted By K-Pop Icon Jisoo

The London-based style home marks its initial steps into the music sphere.

25 · 04 · 2024

self-portrait is doing things a little in a different way for the spring season, releasing a brand name brand-new collection together with k-pop icon Jisoo

Entering the music area for the very first time, the London-based style home travels to Seoul, shooting the Blackpink artist in her typical environments: the recording studio. Caught through Joon JiYong’s lens, Jisoo cherry-picks her clothing from self-portrait’s brand-new variety, sporting voluptuous mini gowns in taffeta, casual jeans pieces and a soft knit set. Changing in between day-to-nightwear, the collection looks for to empower ladies through its timeless shapes, boosting its concentrate on two-piece styles and customizing. From guipure lace to satin, crochet, chiffon, bouclé and beyond, the brand name accepts a large series of textures and designs, using a more flexible method to its garments.

Formerly highlighting the similarity Emily Ratajkowski Gigi Hadid Naomi Campbell and Kate Mossself-portrait invites a brand-new period for Jisoo as she establishes her solo profession together with her just recently revealed firm, BLISSOO. In turn, the project feels even more enthusiastic, introducing the brand name’s very first series of setups and pop-ups which will take a trip in between London and Seoul. The very first of which will see the brand name re-imagine the shoot’s initial studio setting, revealing pieces from the most recent collection whereas the latter will provide the brand name’s newest operate in a blown-up format throughout Beizik Studio. Both will use passers-by the chance to take their own self-portrait, reviewing identity and symptoms for the months ahead.

Established in 2013 by Malaysia-born creator and innovative director Han Chong, self-portrait locations focus on the next generation of creatives. Formerly working along with Central Saint Martins to provide a five-year scholarship program to up-and-coming designers, the brand name continues to highlight the significance of supporting brand-new skill from all strolls of life. Speaking on the most recent collection, Chong shares: “What I have actually pertained to find through dealing with Jisoo is that she is a genuine chameleon and likes to try out her closet. We chose to shoot her in a recording studio– a location where she feels comfortable and comes to life– to record her at her most genuine self. Her choice of off-duty jeans and unwinded twinset knits to enjoyable partywear and evening dress reveals the complete spectrum of her own individual design and seemed like a journal of a pop star.”

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