Saudi Arabia: AlUla launches its first global tourism campaign

As Saudi Arabia continues to succeed, with aspirations to shift to a tourism-led economy, this project intends to promote AlUla, a leading emerging location that is currently drawing in visitors from worldwide. In addition to its abundant history and landscapes, AlUla stands apart for its dedication to sustainable and accountable tourist practices. With the authorities prioritising quality experiences over mass tourist, the city is poised for consistent development while protecting its heritage for future generations.

Land of Infinite Renaissance highlights AlUla’s vision as a location in continuous development, providing tourists a genuine and significant experience. Centred on the principles of renewal and improvement, the project shows AlUla’s dedication to sustainable advancement and the conservation of its natural and cultural heritage.

The 2.5-minute movie, directed by Bruno Aveillan, brings a cinematic measurement to the location, highlighting its essential tourist attractions such as history, culture, nature and experience. To match this, a series of brief videos provides AlUla’s emblematic websites and the distinct experiences it uses.

At the exact same time, AlUla is starting a digital change with the development of a brand-new site, a mobile application and a revamped social networks technique. This omnichannel technique intends to provide an ideal consumer experience, both online and on-site.

“Thanks to this project, we can open much more discussion on the global phase and interact the complete depth of AlUla’s appeal, properties and aspiration. The very best is yet to come, and we extend an invite to everybody to be part of this remarkable journey.” – Phillip Jones, Director of Tourism, Royal Commission for AlUla (RCU)

“Land of Infinite Renaissance not just intends to raise worldwide awareness of a location that, till just recently, was fairly unidentified to a lot of tourists, however likewise to raise awareness of the breadth and depth of jobs and efforts developed to produce a much better future for all those who live, work and visit our ancient sanctuary.
We hope the movie and visuals will justify a really distinct location, catching the essence of AlUla through its abundant heritage, lively arts and culture, awesome natural appeal, thrilling experiences and health experiences. We hope this project will not just resonate with visitors, however likewise assistance and engage our tourist partners, who play an important function in providing unique experiences in a developing tourist landscape.” – Melanie de Souza, Executive Director Marketing, RCU

“Every corner of AlUla gives motivation, and this energy is caught clearly in the ‘Land of Infinite Renaissance’ project movie. It’s instilled with the imagination and enthusiasm that drives AlUla and its individuals, showing a tradition gave from generation to generation. This tradition guarantees to thrive in the next chapters of AlUla’s history. Making this movie has actually been an improving experience, not just due to the fact that it has actually enabled me to find a few of the world’s most awesome websites and monoliths, however likewise since it has actually used me a large canvas to check out the depths of my own imagination – a valuable and everlasting present that AlUla provides to all who stroll its ancient sands and experience the protected welcome of its sanctuary.” – Bruno Aveillan, director of the Terre de Renaissance Infinie project

The city has actually set itself enthusiastic targets, intending to invite 292,000 visitors by 2024, with a long-lasting objective of 1.2 million visitors by 2030, according to Rami Al-Moallim, Vice President of the Destination Management and Marketing Office of the Royal Commission for AlUla. This development trajectory highlights AlUla’s growing significance on the international tourist scene.