The renowned eye-wear brand name revealed 4 unisex sunglasses with a brand-new lens, entirely reversed
Ray-Ban, the internationally distinguished eyeglasses brand name acknowledged for its ageless design and ingenious styles, was thrilled to play a huge part in the celebrations commemorating modern music, art, and culture at Magnetic Fields Festival 2023. A brand name revered by visionaries, culture shapers, and innovators, Ray-Ban has actually regularly been at the leading edge of producing impressive experiences, making it possible for brand name perfectionists to welcome their truest selves, none more apparent than what was experienced in the peaceful town of Alsisar in Rajasthan.
The yearly cultural celebration unfolded over a three-day extravaganza within the extensive premises of the magnificent Alsisar Palace. Covering throughout a vast 10-acre area, the palace and its environments accommodate over 6,000 participants, a lot of whom savor high spirits in spite of the scorching daytime heat and similarly cold desert nights.
This year’s occasion showcased premium food stalls, art setups, drag programs, perfume-making workshops, morning yoga classes, and, obviously, a myriad of music. It likewise preserved its magnetic ambiance at the Ray-Ban Desert Oasis phase, nestled at the palace’s foothills, in the middle of the huge desert setting. Over 3 days from the 15th to the 17th of December 2023, Ray-Ban cured participants to heart-racing efficiencies by numerous artists, both of domestic and global popularity.
The emphasize of the celebration was the Ray-Ban Reverse Garden, including epic Reverse trees, developing a sensory pleasure for over 6,000 participants. It acted as an advanced area to record memories and delight in meaningful art. Undoubtedly attractive and unique, the Reverse Garden drew motivation from Ray-Ban’s newest offering– the REVERSE collection. Consisting of 4 unisex sunglasses– Aviator, Wayfarer, Caravan, and Boyfriend shapes– the collection’s individuality depends on its very first inverted lens, transitioning from convex to concave. At the celebration, music lovers immersed themselves in the Reverse Garden while grooving to beats at the Ray-Ban Desert Oasis phase.
The Ray-Ban arena included tourist attractions such as a GIF Booth versus an appealing top quality wall for recording valuable minutes. Furthermore, a DIY corner for Tote Bags with a live artist customizing the bags, together with a magnificent screen of Ray-Ban’s most current collections consisting of the Reverse variety, guaranteed an increase of celebration revellers throughout the day.
Guests embellished the Ray-Ban REVERSE line while taking pleasure in Warehouse Mix’s sets by DJs No Mo Soul and Tartaruga, starting the very first day. As the night unfolded, rumours distributed about Ray-Ban’s secret occasion at a concealed area. Those who handled to discover their method there were invited with beats from Hudson Mohawke and label co-founder Spencer, commemorating the 20th anniversary of their Glasgow-based record label and imaginative cumulative Numbers at this year’s Magnetic Fields.
The 2nd day continued the pattern, including Bahrain-based duo Dar Disku– Mazen Al Maskati and Vish Mhatre– bringing the melodic noises of the Middle East. A standout minute was London-based Canadian-Australian DJ and Producer Jennifer Loveless’ breezy yet psychedelic set, instilling her noises with a psychedelic twist.
Ray-Ban concluded the celebration with sets lasting up until the early hours of Monday, regardless of temperature levels dropping listed below 10 degrees Celsius. Festivalgoers continued their high spirits, dancing away in thick raincoat, sweatshirts, and, obviously, sporting the brand-new Ray-Ban REVERSE glasses. The Solar Spirit showcases took the headings with Rishi Sippy, TaoFu, AAGUU, and Alex Kassian providing a spectrum of electronic music covering progressive home, techno, disco, and hypnotic trance.
Function Image by Avdhesh Tyagi