Worldwide sports business PUMA is happy to reveal a groundbreaking collaboration with F1 Academy. The collaboration marks a considerable leap forward on the planet of motorsports, integrating PUMAs tradition with F1 Academys dedication to cultivating quality in womens racing.
WEBWIRE — Tuesday, February 20, 2024
PUMAs participation with F1 Academy extends beyond the track, as the brand name happily ends up being a crucial race equipment provider to 6 F1 Academy chauffeurs as part of the collaboration. This not just strengthens PUMAs existence within the world of Racing however likewise develops the brand name as a vital gamer in supporting the next generation of female skills.
PUMA is likewise making a declaration with one extraordinary vehicle and chauffeur. The PUMA cars and truck, including an unique PUMA livery, is driven by the gifted child AureliaNobels. This is a dedication to empowerment and variety on the planet of womens motorsports.
PUMA stands as the perfect partner for F1 Academy, bridging a tradition in womens motorsport. From the leader participation as main racewear provider for W Series from 2019 – 2022 to the existing Motorsport brand name ambassadors such as Naomi Schiff and 2023 F1 Academy Champion Marta Garca. The worldwide sports business has actually regularly promoted the improvement of ladies in racing. PUMAs ingenious contributions, such as the advancement of female only tailored racesuits, highlight the brand names dedication to breaking barriers and cultivating inclusivity.
Maria Valdes, PUMA Chief Product Officer, stated:
PUMAs partnership with F1 Academy is a lot more than simply a sponsorship; its an ongoing dedication to the development of woman in sport, particularly Motorsport. This collaboration feels natural to our brand name as we continue to press sport and culture forward.
Susie Wolff MBE, F1 Academy Managing Director, stated:
Through its cooperations with the worlds greatest artists and developers, PUMA has actually had the ability to press the borders in between sport, way of life, and style to develop streetwear which reaches a broader and more varied audience. This, paired with PUMAs strong motorsport tradition and its dedication to development make it the ideal brand name to team up with F1 ACADEMY as the series wants to influence a more youthful generation of fans.
The countdown to the 2nd season of F1 Academy has actually started, and PUMA is thrilled to be part of this groundbreaking effort, supporting emerging skill and firing up the enthusiasm for womens racing.
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