Workplace With a View: The CMO and head of information informs TheWrap how prepare for the 2024 Super Bowl started a whole year before the huge video game
The Super Bowl is the most-watched tv occasion of the year, every year, however in the streaming age the rights to stream the huge video game featured extreme obligation– and extreme chance. Domenic DiMeglio, the Chief Marketing Officer and head of information for Paramount Streaming, informed TheWrap that Paramount started preparing their method to streaming the 2024 Super Bowl on Paramount+ the day after the last Super Bowl.
“It truly is putting in the time to get whatever prepared to roll, and it’s a year-long effort,” he described in this week’s installation of TheWrap’s Office With a View. The outcome was streaming viewership that was 50% bigger than 2023’s video game (which was streamed free of charge by Fox) and the most single-day signups ever taped according to Antenna.