The film chronicles the performances of artists Diljit Dosanjh, Charli XCX, Ali Sethi, Jai Paul, Jai Wolf and Joy Crookes
In a move that celebrates diversity and inclusion, Goldenvoice has unveiled a captivating short documentary titled ASCENDING: South Asian Artists at Coachella 2023, showcasing the remarkable performances of six South Asian artists who graced the stage at Coachella last year. The documentary, released on Coachella‘s YouTube channel, not only captures the essence of their historic performances but also delves into the cultural richness that defines the multifaceted identity of South Asia.
Directed by South Asian female filmmakers Zoe Malhotra and Meghna Chakraborty, ASCENDING immerses viewers in the vibrant and dynamic performances of Ali Sethi, Charli XCX, Diljit Dosanjh, Jai Paul, Jai Wolf, and Joy Crookes. This short film serves as a testament to Coachella’s commitment to embracing diverse voices and pushing the boundaries of the international music scene.
ASCENDING, released earlier this week, takes audiences behind the scenes with exclusive interviews featuring the artists, their teams, and festival attendees. The documentary offers a rare glimpse into the backstage and onstage moments that defined these transformative performances at Coachella 2023. Malhotra and Chakraborty provide a platform for the artists to share their unique perspectives, influences, and the significance of their cultural expressions within the global music landscape.
This documentary marks a major milestone in Coachella’s content strategy on YouTube, signaling a shift towards year-round engagement. As the festival evolves into a global phenomenon, ASCENDING sets the stage for future curated content, promising more glimpses into Coachella, not just during the festival but throughout the entire year.
“We’re at an exciting time where the Coachella experience is evolving to become more and more global,” expressed Malhotra and Chakraborty in a join statement. They added, “We’re honored to be a part of that journey by telling this story that champions South Asian artistry across regions, religions, and identities.”
ASCENDING not only commemorates a momentous chapter in Coachella’s history but also stands as a testament to the power of music in breaking barriers, fostering unity, and celebrating the rich cultural tapestry of South Asia on a global stage. As Coachella continues to evolve, ASCENDING paves the way for a future where diverse voices continue to resonate and inspire.
Watch ‘ASCENDING: South Asian Artists at Coachella 2023′ below: