Jason Sudeikis and Dan Marino are included together with Lionel Messi in a beach pick-up soccer match in Superior Beach showcasing Michelob ULTRAs dedication to those who desire have an active and social way of life.
NEW YORK CITY– WEBWIRE — Friday, February 2, 2024
Michelob ULTRA, a remarkable light beer, is back with a brand-new Super Bowl project that advises fans that you do not need to select in between an active and a social life.
The beer brand name brewed for active living and social connections is back on the Super Bowl phase together with a few of the most significant names in sports and home entertainment. This years business occurs in a South Florida beach setting, with a project that brings to life a circumstance that fans all over can associate with.
Were enjoyed be partnering with among the best professional athletes of perpetuity on among the greatest phases in sports for a project that completely lines up with our brand names viewpoint, stated Ricardo Marques, Vice President of Marketing, Michelob ULTRA. We have an amazing strategy to get in touch with our audience in the weeks leading up to and around Super Bowl Sunday, while likewise utilizing this minute to establish what our company believe will be an electrifying year for Michelob ULTRA.
Superior Beach
Superior Beach, this years 60-second area, stars international soccer super star, Lionel Messiin his first-ever Super Bowl industrial look. Messi appears along with Emmy acclaimed star, Jason Sudeikisand Hall of Fame quarterback, Dan Marinoin an exciting area that commemorates the happiness and spontaneity that originates from accepting active living in affairs specifically when its shared over a beer.
The area follows the sports and home entertainment legends delighting in an unscripted video game of pick-up beach soccer to reveal that whether youre a legend or a daily professional athlete, you do not need to pick in between being active and being social.
Michelob ULTRAs Super Bowl commercial was directed by Adam Berg and developed by Wieden + Kennedy New York.
A Perfect Match
As a brand name associated with sports and get-togethers, Michelob ULTRA is dedicated to continuing its custom of bringing fans together to commemorate the sports they enjoy on the most significant phases throughout the world.
The Super Bowl project is the next chapter in Michelob ULTRAs collaboration with international soccer icon Lionel Messi, and its financial investment in the sport, following the brand name being revealed as the Official Global Beer Sponsor of Copa Amrica USA 2024.
Sign Up With the Michelob ULTRA Country Club
Michelob ULTRA will as soon as again go back to Topgolf, to produce an extraordinary experience for fans on the ground in Las Vegas. The Michelob ULTRA Country Club powered by TCL will be a night filled with home entertainment, sports, and culture that brings the brand name viewpoint to life and shows the minutes that are most worth it live at the crossway of an active life and a social life.
On Saturday, February 10 (7:00 p.m. 12:30 a.m. PT)Michelob ULTRA is hosting the most popular celebration in Las Vegas, offering visitors with a special night of golf and music in the nations biggest Topgolf. The night will include efficiencies and looks by a few of the greatest stars in sports and home entertainment, consisting of Lil Wayne, T-Pain, and Alesso and will be hosted by Alex Morgan and Dan MarinoFans can discover more about the Michelob ULTRA Country Club and purchase tickets by checking out https://www.michelobultra.com/ultracountryclub.
Authorities sponsors of the Michelob ULTRA Country Club consist of TCL Electronics, Cash App, Greyson Clothiers, NTRL, and You Need This Snacks. Beginning January 29, Cash App Visa Card holders will have the ability to get 58% off of their basic admission ticket when they buy with their Cash App Card, limitation 2 tickets per client, while products last. Furthermore, Greyson Clothiers will be revealing custom-made looks influenced by the Michelob ULTRA Country Club in their pop-up pro store on website at Topgolf throughout the celebration.
Superior Access
Wish to get back at better to the action? As part of Michelob ULTRAs Superior Access platform, the brand name will gamify this years area and provide fans a possibility to win rewards. Fans can remain tuned to Michelob ULTRAs social channels for additional information.
Taking Pleasure In Michelob ULTRA while cheering for your preferred group and equipping the refrigerator is now much easier than ever thanks to Instacart and DoorDash. Fans can buy Michelob ULTRA through a series of shoppable media by means of their apps, e-mail marketing, push alerts, and social posts working as the supreme shopping locations for all football seeing celebration requirements.
To see “Superior Beach check out Michelob ULTRAs YouTube page. For additional information, check out MichelobULTRA.com or follow @MichelobULTRA on Facebook X Instagram and YouTube
ABOUT MICHELOB ULTRA
Presented in 2002, Michelob ULTRA is the No. 2 beer in the market by volume. With simply 95 calories, 2.6 carbohydrates and no synthetic tastes or colors, it is an exceptional light beer that commemorates the active, well balanced way of life of its drinkers that consists of both physical fitness and enjoyable. Michelob ULTRAs option of grains and extended mashing procedure results in its rejuvenating taste and less carbs. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast stress, all of which show Anheuser-Buschs dedication to developing quality. Michelob ULTRA advises you to constantly consume, and sweat, properly.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our function is to develop a future with more cheers. We are constantly aiming to provide brand-new methods to satisfy lifes minutes, dream huge to move our market forward, and make a significant effect on the planet. We wish to develop a future that everybody can commemorate, and everybody can share. For more than 165 years, Anheuser-Busch has actually continued a tradition of developing great-tasting, top quality beers that have actually pleased beer drinkers for generations. Today, we own and run more than 120 centers, consisting of breweries, wholesaler warehouse, farming centers and product packaging plants, and have more than 18,000 associates throughout the United States. We are home to numerous of Americas most enjoyed beer brand names, consisting of Michelob ULTRA, Stella Artois, Budweiser and Bud Light in addition to a variety of local brand names that offer beer drinkers with an option of the best-tasting craft beers in the market. From accountable drinking programs and emergency situation drinking water contributions to industry-leading sustainability efforts, we are assisted by our unwavering dedication to supporting the neighborhoods we call home. For additional information, seewww.anheuser-busch.comor follow Anheuser-Busch on LinkedIn Twitter Facebookand Instagram
(Press Release Image: https://photos.webwire.com/prmedia/8/317394/317394-1.jpg
WebWireID317394
This news material was set up by WebWire editorial personnel. Connecting is allowed.
Press Release Distribution and Press Release Circulation ServicesSupplied by WebWire.