Meta hopes to be the ‘Android’ alternative to Apple’s Vision Pro

Meta hopes to be the ‘Android’ alternative to Apple’s Vision Pro
Meta is intending to place its Quest headsets as the ‘Android’ alternative to Vision Pro. (Image: Dall-E 3)

Meta states it invites the launch of the Apple Vision Pro as it might assist drive even more sales of its own Quest-branded series of spatial computing headsets. The business states it wishes to place its headset as the ‘Android’ alternative to Apple’s offering that provides a more budget friendly entry point into the innovation.

While some business may fear the arrival of Apple into a market where they are the dominant gamer, Meta is seeing the arrival of Apple into the AR and VR market as a possible shot in the arm for sales. there might be doubts about the capability for Apple’s Vision Pro to be successfulthere can be little doubt that it has actually revived interest in spatial computing and making use of headsets for immersive work and home entertainment experiences. With the Vision Pro beginning with a dizzying $3,500, Meta thinks that it postures a chance for it to money in with its Quest series of headsets providing a far more budget friendly entry point.

According to a report from the Wall Street JournalMeta is aiming to place the Quest series of AR/VR headsets as the ‘Android’ alternative to Apple’s Vision Pro. The Meta Quest 2 starts from $250, the Meta Quest 3 from $499, and the Meta Quest Pro from $999, all of which are priced well listed below Apple’s offering. While the Vision Pro provides advanced hardware with much better resolution to name a few functions, the experiences it provides are mainly comparable to what we have actually seen from other headsets in the classification, consisting of those from Meta.

Because buying Oculus in 2014 for $2B– when Meta was still called Facebook– the Journal reports that Meta has actually tipped in an extra $50B banking at first on offering the idea of the metaverse– for this reason the business name modification and restructure. The principle has actually never ever taken off with customers as it appears the present audience is mainly made up of lovers, and not traditional users. Meta has likewise yet to recover much of its financial investment in the innovation to date, losing billions to date.

With the cost of the Apple Vision Pro so high– along with grievances that its weight can trigger neck discomfort after brief durations of usage– Meta’s Quest items stand all set as a feasible option for customers who might have had their interest in the classification stimulated by Apple’s entry into the sector. It’s lighter and substantially more affordable (you can purchase 7 Meta Quest threes for each Vision Pro), has a much bigger app library, and is likewise lighter. While it isn’t as technically advanced, it still uses engaging spatial computing experiences that belong to what Apple is using. The business is likewise stated to be rotating with a view to using more AR experiences rather the VR focus it has actually had in the past, to much better take on Apple’s obvious focus.

The Apple Vision Pro. (Image: Apple)

Wall Street Journal [sub. req.]

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Sanjiv Sathiah, 2024-01-29 (Update: 2024-01-29)

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