Live Nation, Warner Music, and Coldplay Partner With MIT on ‘A Comprehensive Study of the Live Music Industry’s Carbon Footprint’

Under a brand-new collaboration with Warner Music Group (WMG), Live Nation, and Coldplay, the Massachusetts Institute of Technology’s Environmental Solutions Initiative (MIT ESI) is set to carry out an in-depth “research study of the live music market’s carbon footprint.”

The Big Three label, the leading performance promoter, and the 27-year-old band revealed their MIT ESI tie-up through an official release today. With WMG, Live Nation, and Coldplay likewise co-funding and contributing info to the endeavor, the last report “will recommend useful options to lower the ecological effect of live music occasions,” according to the included celebrations.

While the research study is, naturally, just starting, these useful services might well consist of methods to lower the enormous quantity of litter left by participants (and eventually tidied up by teams, in some cases with fuel-guzzling devicesat music celebrations such as Insomniac/ Live Nation’s EDCAEG’s Coachella Glastonbury and numerous others.

And as research study has discovered that alcohol production leaves a large carbon footprint, occasion organizers might have a chance to make development on numerous fronts by avoiding offering overpriced adult drinks completely.

In any occasion, the research study will not focus entirely on celebrations, rather zeroing in on “every level, from bars and clubs to arenas,” per the text.

Following “a preliminary research study stage,” the job is anticipated to produce in July of this year an “Assessment Report of Live Music and Climate Change,” focused especially on the U.S. and U.K. markets.

That analysis will include “a detailed evaluation of the relationship in between live music and environment modification,” identify “crucial locations where the market and concertgoers can make concrete enhancements,” and break down “the current advancements in green innovation and sustainable practices,” MIT ESI, Coldplay, and the discussed music business suggested.

Concerning the possible instructions of the research study’s recommendations, “fan transport can be among the leading factors to emissions associated with live music,” according to the statement message, additional declaring that a 2022 Live Nation-Coldplay effort factored into “a 59% typical boost in public transportation ridership” on the days of the group’s programs in 4 cities.

Throughout the research study, Warner Music will supply MIT ESI with “internal information and insights,” and Live Nation is poised to “share finest practices and services established by Green Nation,” its sustainability department, per director of worldwide sustainability Lucy August-Perna.

Warner Music-signed Coldplay, for its part, formerly promised to cut in half the emissions attributable to the continuous Music of the Spheres Tour, with strategies in location “to make all physical records for” an upcoming 2024 job “from recycled plastic bottles.”

Worth highlighting in conclusion is the included monetary reward Live Nation, as an equity stakeholder in canned-water service Liquid Death, has for leading specific seemingly green modifications. Liquid Death intends “to eliminate plastic contamination,” its site reveals, and the brand name has for a long time been a component of Live Nation occasions.

The drink business initially sourced its water specifically from the Austrian Alps– before transferring the resulting items roughly 6,000 miles for sale and intake in the U.S.– however developed a production center in Virginia in 2015, according to a Washington Post profile