- There are numerous phone brand names in the Kenyan market, providing consumers the possibility to select their favored brand name
- Among the elements that Kenyans think about before buying a phone is the brand name credibility of the business
- Samsung and Tecno are amongst the most favored smart device brand names amongst Kenyan clients
Elijah Ntongai, a reporter at TUKO.co.ke, leverages more than 3 years of competence in monetary, serviceand innovation research study, supplying insights into both Kenyan and worldwide financial patterns.
The Kenyan market boasts a varied variety of phones, including popular brand names such as Tecno, Samsung, iPhone, Infinix, Itel, Huawei, Xiaomi, Maxfone, and numerous others.
Source: Getty Images
With over 50 million individuals, increased web connection, and increased education over the last 20 years, smart phones, especially mobile phones, have actually ended up being an important part of daily life for Kenyans.
Due to numerous factors, some phone brand names have actually ended up being leaders in the Kenyan market, using a wide variety of requirements to interest customers.
Elements Kenyans think about when purchasing a phone
A few of the elements that Kenyans think about before acquiring a phone consist of the brand name track record of the business and how the cost compares to the functions of the phone, such as:
- Video camera quality
- Battery life
- Screen size and physical look of the phone
- Phone processor speed and RAM
- Phone’s os
According to a report by StatCounter, a web traffic analysis site that has actually been gathering international data given that 1999, here are the most offered smart phone brand names from November 2022 to November 2023.
Amongst the leading 5 brand names, Samsung had a share of 21.27%, Tecno 18.31%, Oppo 9.79%, Infinix 9.31%, and Nokia 8.22%, while other brand names shared the staying market share.
Other popular brand names in Kenya were Huawei, Xiaomi, and Itel.
Source: UGC
Source: StatCounter
Ruto reveals Kenya’s very first KSh 7k mobile phone
In other associated news on TUKO.co.ke, Kenya opened its first-ever smart device assembly plant in Athi River, Mavoko, Machakos County.
President William Ruto introduced the plant, called East Africa Device Assembly Kenya Limited (EADAK), on Monday, October 30.
“The 3 million gadgets that will be produced here will be 30% less expensive than if we had actually imported them as total systems. We have actually concurred with stakeholders that this phone will retail at about KSh 7,500,” stated Ruto.
Source: TUKO.co.ke