The part-owner of the brand name is signing up with the business group full-time, leveraging his previous dining establishment and realty experience to power the development of the franchise system.
Frisco, TX (RestaurantNews.comLayne’s Chicken Fingersthe Soon to be Famous™ chicken franchise with 13 dining establishments open and another 113 offered, is following an amazing development trajectory. Now, part-owner Eric Reed is signing up with the group as Chief Development Officer, bringing years of realty experience and a deep love for the brand name, to support the system’s continuous development.
“My supreme, long-lasting objective is to get Layne’s to the point that all we need to do is put an Astro Chicken on the check in front of the dining establishment and individuals understand who we are,” stated Reed. “If we can get to that level of brand name awareness, we’ve made it. That’s all we require to reach all of our future objectives.”
As a principal with Main & & Main Capital Groupan advancement group that works carefully with Layne’s, and a College Station, Texas native, Reed understood and enjoyed Layne’s long before he formally signed up with the management group. Entering the CDO function merely enabled him to be a lot more associated with an exceptionally significant chance, working along with his sibling and CEO of Layne’s, Garrett Reed.
“I’ve understood Garrett my entire life, and we’ve been close our whole lives. We were constantly searching for methods to earn money throughout primary school, and we’ve had our little entrepreneurial endeavors,” stated Reed. “We press each other and assist each other, and he has actually been my greatest cheerleader. Despite the fact that I’ve belonged of effective business in my previous functions and have a big enthusiasm for advancement, this is simply much better. It’s not simply advancement, it’s establishing a brand name that my sibling and I have actually developed together and are developing a tradition for our own kids. It’s so engaging and amazing.”
Prior to signing up with Layne’s full-time, Reed dealt with Dutch Bros, Chili’s and Starbucks, driving advancement presses through mindful market analysis and property method.
“As I support franchisees in their development with Layne’s, I’ll be pulling from my previous advancement experience,” discussed Reed. “To drive advancement efficiently, we require to evaluate the marketplaces we wish to go into, determine essential trade locations and discover the very best website possible within those trade locations. I’ll be bringing all of those abilities to Layne’s so that when a franchisee approaches us and states, ‘I wish to enter this market,’ I have the resources to support them in selecting a website that will succeed, assist them fulfill their commitments and empower them to open as numerous effective dining establishments as they can, as rapidly as they can.”
“We’re thrilled for Eric to be joining us. As he’s begun laying the structure for development, we’re currently seeing a distinction in our realty and advancement procedures,” stated Samir WattarCOO at Layne’s. “We’re seeing enjoyment amongst the franchisees, and with Eric on the group, our objective of 12 brand-new dining establishments opening next year is not improbable whatsoever. He brings more know-how to the realty element of advancement than we’ve ever had by ourselves– there’s a science and competence to it now.”
After an extraordinary development rise in 2023, Layne’s continues to pursue granting dining establishments in essential markets, consisting of Texas, Florida, Arizona, New Mexico and Oklahoma. Reed will supply important assistance for franchisees throughout this advancement procedure, dealing with the group to make Layne’s– and the Astro Chicken– popular across the country.
About Layne’s Chicken Fingers
Established in 1994 in College Station, the initial place ended up being a Texas A&M legend understood for its small-town beauty, friendly service, renowned chicken fingers and secret sauce. While opening business places throughout the Dallas-Fort Worth location, the management group concentrated on great tuning its operations and beginning to franchise.
Franchise chances vary from $545,000 to $1,190,000 with various buildout alternatives readily available. Find out more about franchising here
Contact:
Emily Gay
Mainland
561-308-0089
egay@hellomainland.com
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