To motivate kids and develop relatable African-inspired material for an international audience, Kunda Kids just recently premiered a flagship animated series, Kunda and Friends in Lagos.
Previously in the year, it premiered in 02 Arena in London and Nairobi.
Speaking on the motivation behind Kunda and Friends, Kunda Kids, Oladele Olafunyi, Co-founder, stated, “When I ended up being a moms and dad, I understood that when it pertained to programs offered to African kids, the quality wasn’t at a first-rate level. My spouse and I took a seat and we chose to develop a business that will change kids’s knowing and home entertainment, and we began Kunda Kids. That’s why we began by releasing books, making music and animations, the Kunda Kids app, and a great deal of amazing things that we are doing.
“At the start, it was difficult. We began throughout the pandemic. The 2 huge problems that have actually restricted the imaginative market in Africa, specifically for the kids’s area, are absence of skill and absence of financing, and we understood that for us to be effective in this area, we required to discover great skill and great financing. That’s why Kunda and Friends is produced in Uganda.”
He included that in making Kunda and Friends, they didn’t simply desire kids to being in front of the television and resemble Zombies. “We desire them to be able to find out and have a good time. While we take a look at the curriculum, we likewise take a look at what kids will discover amusing, things that will assist them likewise discover to end up being worldwide people. Those are the important things we take a look at to take motivation when developing Kunda and Friends. Most notably enjoyable.”
Louisa Olafuyi, Co-founder of Kunda Kids, exposed that Kunda and Friends looked for to challenge some extensively held stereotypes about Africans and African culture through distinct character advancement.
“What we wished to do is have characters from a great deal of African locations. I am Ugandan, my other half is Nigerian. It’s produced in Uganda, so whatever that we do is from Africa. In some cases, when individuals wish to depict African characters, they desire us to be dancing, they desire us to be amusing, however we desire our characters to be intellectual.
“Fola is a mathematician, he’s so excellent with numbers, and we wished to depict that to African kids. We produce distinct characters, and we’re simply hoping that we will continue to motivate kids. Kunda is Ugandan and Nigerian, similar to real-life Kunda, there’s ‘Sania’ who’s Indian-African, since individuals do not understand there are likewise other ethnic cultures from Africa also, and there’s Tammy who’s South African, so it’s a Pan African Programme.”
Raymond Malinda, the Director, Kunda and Friends, stated that a great deal of work had actually been taken into establishing the series, which targeted a distinct audience, with a concentrate on raising a brand-new generation of African kids beaming with pride in their African roots.
“Target audience is young children. We desire the more youthful generation of African kids, and kids in Nigeria, to mature seeing themselves and discovering themselves through characters that appear like them. It’s been challenging establishing this series, however we have actually gone through a great deal of pipelines, advancements, determining how we might make something like this sustainable for the African continent, so we can make bigger tasks” he mentioned.
Belinda Nkechi Idimachi, Marketing Manager for Kunda Kids, described that Kunda and Friends is Afro-music based,
“We are everything about enhancing the representation of African kids in media, with instructional resources. We have an app that has stories about African heroes. Individuals like Master Musa, Queen Aminat, Queen Moremi. The objective is to guarantee that every African kid sees themselves in the stories they check out, and the animations they enjoy. That’s what we do in a different way from other kids’s programs.”
Chike Obasi, Art Director for Kunda Kids thinks that the release of Kunda and Friends was a big action towards raising kids who would end up being pillars in the international neighborhood: “We’re attempting to bridge that space and make our stories heard round the world. That’s why we have Kunda Kids. We’re attempting to raise international people.”