IRVINE, CA, and LOS ANGELES, CA– WEBWIRE — Friday, January 12, 2024
- Ever Sponsor for Multi-Lane Camera View
- Present one of the most Valuable Player, Rookie of the Year, All-Pro Team awards
- Host Fan Event at the Riot Games Arena on January 27
Kia America and Riot Games revealed today a collaboration that will deeply incorporate Kia throughout the League Championship Series competitors, virtual, and in-person experiences.
The collaboration will see Kia incorporated into the LCS in the following methods:
- Kia will be the first-ever sponsor for the multi-lane electronic camera view *
- Kia will likewise have digital, in-game banners in the leading lane
- Kia will provide the fan-favorite yearly LCS MVP award, commemorating the LCSs best-performing gamer. The Kia MVP Award will commemorate amazing accomplishment and a pinnacle minute for the best-performing gamer on their mission to be renowned.
- Kia will provide the LCS Rookie of the Year Award, commemorating the very best brand-new gamer and prospective future star in the LCS
- Kia will provide the Kia LCS All-Pro Team, driving acknowledgment for the very best gamer in each position serving to encourage and motivate each and every expert in the LCS to offer their finest throughout the season.
- Broadcast combination consisting of ad and logo design positioning
Like Kia, esports is experiencing amazing development and this collaboration with Riot Games and the League Championship Series is rooted in producing genuine and impactful engagements and interactions with gamers and fans, stated Russell Wager, vice president, marketing, Kia America. As the very first automobile brand name in esports to partner with both the LCS along with several prominent groups, Kia is all-in on esports, and we are thrilled to join this dynamic and enthusiastic neighborhood.
Were thrilled to start the brand-new year on a brilliant note by inviting Kia to the LCS household stated Mark Zimmerman, LCS Commissioner. Their dedication to improving the fan experience extends both in and out of video game, and I cant wait to commemorate with everybody in a couple of weeks as we start the season.
* League of Legends is used a map made up of several courses (lanes) all leading towards a series of goals and the opponents nexus. As each lane can have constant activity, we established the multi-lane video camera view where-in the audiences can see whats taking place in each lane at the same time through various POVs.
Kia America about us
Headquartered in Irvine, California, Kia America continues to leading vehicle quality studies. Kia is acknowledged as one of the TIME100 Most Influential Companies of 2023. Kia works as the Official Automotive Partner of the NBA and provides a variety of fuel, hybrid, plug-in hybrid and electrical lorries offered through a network of over 775 dealerships in the U.S., consisting of a number of automobiles and SUVs happily put together in America *.
For media info, consisting of photography, seewww.kiamedia.comTo get customized e-mail alerts for press launches the minute they are released, subscribe atwww.kiamedia.com/us/en/newsalert
* The Sportage (omits HEV and PHEV designs), Sorento (leaves out HEV and PHEV designs), and Telluride are put together in the United States from U.S. and worldwide sourced parts.
About League of Legends Esports
League of Legends Esports (LoL Esports) is the fastest growing worldwide sport and the peak of competitive video gaming with 9 local leagues, 93 expert esport groups, and more than 860 gamers. Available around the world on 35+ television and digital channels, it is among the most-watched types of sports home entertainment worldwide. League of Legends Esports began in 2011 and stays owned and run by Riot Gamesamong the worlds leading computer game designers. Led by Naz Aletaha, Global Head of LoL Esports, our objective is to construct a growing international sports community by concentrating on development, engagement, success, stability, and availability. From the exhilarating local league competitors that mesmerize countless fans around the world to the prize lift at Worlds, all of it lives within LoL Esports. For more details, please check out LoLEsports.com
News Release Information Accuracy DisclaimerDetails published in news release on the Kia Media site was precise at the time of publishing however might be superseded by subsequent releases or other info.
(Press Release Image: https://photos.webwire.com/prmedia/8/316495/316495-1.jpg
WebWireID316495
This news material was set up by WebWire editorial personnel. Connecting is allowed.
Press Release Distribution and Press Release Circulation Services Supplied by WebWire.