Paris– WEBWIRE — Tuesday, May 7, 2024
JCDecaux SE (Euronext Paris: DEC), the primary outside marketing business worldwide, reveals that it has actually been granted the Transport for NSW (TfNSW) bus marketing agreement for all buses in the Sydney Metropolitan areas.
Winning the competitive tender procedure marks a substantial growth of JCDecauxs existing bus marketing agreements throughout Sydney. It extends JCDecauxs Transit reach throughout the entire of Sydney Metropolitan areas into LGAs consisting of the Northern Beaches, the Hills District, Campbelltown, Liverpool, and Camden.
JCDecaux will now supervise marketing for a fleet of over 3,200 buses. This growth builds on the existing JCDecaux Sydney Buses marketing network, which currently reaches ninety percent of Greater Sydney every 2 weeks *.
JCDecauxs effective quote consisted of a strong concentrate on information development along with favorable effect lined up with the business Environmental, Social, and Governance (ESG) method and Reconciliation Action Plan. Transit marketing uses brand names the chance to support sustainability and purchase our cities by providing income that assists fund public transportation services. In addition, JCDecaux has actually developed the Low Emissions Bus Network item, enabling marketers to show throughout the growing electrical bus network. JCDecaux will continue to innovate more sustainable items such as this, so marketers can actively pick to support the environment shift in transportation and marketing.
This most current win validates JCDecaux as the only outside marketing operator with a nationwide transit network of protection throughout all 5 significant capital cities. This month, JCDecaux was likewise effective in maintaining the Adelaide bus marketing agreement after a competitive tender procedure. The agreement, handled by the South Australian Department of Transport & & Infrastructure (DIT), begins instantly for 7 years. JCDecaux will continue to offer comprehensive protection along the most popular commuter bus paths in both city and suburbs of Adelaide, from the CBD to the residential areas, the airport, Adelaide Oval and various regional shopping precincts.
JCDecaux has actually likewise effectively restored its Perth bus marketing agreement, in addition to holding the bus agreement in Brisbane and the cable car and bus agreements in Melbourne.
The upcoming launch of MOVE 2 (the brand-new Australian outside marketing audience measurement tool), integrated with brand new access to real-time transit information, will offer marketers with more in-depth audience motion patterns. This improved ability will enable marketers to much better comprehend the reach and effect of their projects, along with optimise targeting methods to get in touch with their wanted audience sections better.
Jean-Franois Decaux, Chairman of the Executive Board and co-CEO of JCDecauxstated:”We eagerly anticipate continuing our bus marketing collaboration with TfNSW, which validates JCDecaux as market-leaders in Transit marketing throughout Australia. In a period of digitisation throughout the majority of outside marketing items, bus marketing keeps considerable appeal for marketers through its unique mix of broad audience reach, high frequency and exposure, and expense efficiency. It provides an effective format for marketers looking for to develop their brand name, magnify their message and successfully engage with varied audiences. This growth to our portfolio likewise supplies an amazing platform to relaunch Transit later on this year with developments and impactful item improvements.
* According to MOVE March 2024 2022 Model, P14+, Greater Sydney, 4 weeks, 1,155 faces.
Secret figures
- 2023 income: 3,570.0 m (a)
- N1 Out-of-Home Media business around the world
- An everyday audience of 850 million individuals in more than 80 nations
- 1,056,833 marketing panels around the world
- Present in 3,918 cities with more than 10,000 occupants
- 11,650 workers
- JCDecaux is noted on the Eurolist of Euronext Paris and becomes part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is identified for its extra-financial efficiency in the FTSE4Good (3.4/ 5), CDP (A), MSCI (AAA), Sustainalytics (13.7 ), and has actually accomplished Gold Medal status from EcoVadis
- First Out-of-Home Media business to sign up with the RE100
- Leader in self-service bike rental plan: leader in environment-friendly movement
- N1 worldwide in street furnishings (630,196 marketing panels)
- N1 worldwide in transportation marketing with 153airports and 258contracts in cities, buses, trains and tramways (319,081 marketing panels)
- N1 in Europe for signboards (85,743 marketing panels around the world)
- N1 in outside marketing in Europe (708,620 marketing panels)
- N1 in outside marketing in Asia-Pacific (165,292 marketing panels)
- N1 in outside marketing in Latin America (91,682 marketing panels)
- N1 in outside marketing in Africa (25,337 marketing panels)
- N1 in outside marketing in the Middle East (21,300 marketing panels)
(a) Adjusted earnings
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