The high-end watch brand name launched a brief movie including Jaeger-LeCoultre worldwide ambassador Jackson Yee to mark Chinese New Year.
Jaeger-LeCoultre previously this month revealed a brief movie including international ambassador Jackson Yee in event of Chinese New Year.
The watchmaker brand name under the Richemont Group showcases the Master Ultra Thin Tourbillon Moon design in the film, entitledThe Very Best Is Yet to Come, Right on Timewhich provides a story that looks into fond memories and prepares for an extensive future.
With the Year of the Dragon quickly approaching, high-end brand names are starting their yearly marketing projects in the Chinese market. For Jaeger-LeCoultre, Chinese New Year functions as a chance to strengthen its localized brand name interaction technique from a domestic viewpoint.
This technique lines up with the celebration’s extensive significance in Chinese culture and the style of transitioning from the old to the brand-new.
Jing Dailychecks out Jaeger-LeCoultre’s nuanced marketing technique in the Chinese market, utilizing the Chinese New Year brief movie as a lens onto the worth the brand name has actually collected over its almost 200-year history.
Discovering time through a contemporary lens
As the brand-new year’s dawn showers the winter season landscape in light, the previous year’s accomplishments are tallied.The Very Best Is Yet to Come, Right on Timeconcentrates on the achievements of Chinese star and Jaeger-LeCoultre worldwide ambassador Jackson Yee over the previous year. The subject resonates with modern people as they pursue their individual undertakings and lines up with their worths.
“Every New Year welcomes us to stop briefly and assess what we have actually accomplished, to recognize just how much more we can, and to set our objectives for what we can produce in the coming year,” states Yee in the movie. “That minute becomes our assisting star as we enter the future and, for me, it supplies effective motivation as I continue to grow, both expertly and personally.” Continue to check out the complete short article here