The core lineup of low/non-alcoholic beers readily available from Go Brewing.
Go Brewing is poised to end up being the next hot brand name in the quickly broadening non-alcoholic craft beer market. Established less than 3 years earlier by a couple group out of a garage in Naperville, a western suburban area of Chicago, it’s following a path blazed simply a couple of years back by market leader Athletic Brewing Company, the very first U.S. non-alcoholic brewery ever.
Unlike other start-up breweries, both complete strength and non-alc, that are greatly constrained by the monetary obstacles that brand-new brand names should conquer to scale, Go Brewing had a head start. Its co-founder, Joe Chura, effectively offered 2 digital marketing business created for vehicle sales to Cars.com in 2018 for $165 million. That monetary flexibility allowed Chura to totally self-fund and employ an expert maker from the first day to assist establish dishes and prevent agreement developing his brews.
Rather, he developed Go Brewing from the ground up in a way more similar to the early days of the craft beer motion. Included in 2021, it began offering its items from its own brewery and tap space and online in early 2023. That lined up with the brewery’s objective, “To make the very best non and low-alcohol craft beer in the world.” Its dedication to quality appeared when the brand name made a gold and silver medal at the 2023 Best of Craft Beer Awards 3 months after launch.
Heather and Joe Chura, the creators of Go Brewing.
“I understood from the first day that we were going into an establishing market which the worst thing we might do was rush into it with badly crafted beers. For so long, non/low alcohol beer has actually been an afterthought, something everybody neglected, however not today. Customers are demanding great-tasting items.” states Chura. “I constantly understood we might be scaled if customers enjoyed our beers, and we remained dedicated to smart development that guaranteed we did not jeopardize.”
That concentrate on providing a quality item to customers might rapidly rise Go Brewing into the upper ranks of a field seeking to simulate the success of the Athletic Brewing Company. Introduced in 2017, it is now the thirteenth biggest craft maker in the United States. Their success shines a spotlight on customer interest in non-alcoholic drinks.
Low/no-alcohol volumes grew by 5% in 2023 on the planet’s 10 most considerable markets and are now worth $13 billion, according to a report from IWSR. Non-alcoholic beers and ciders comprise 72% of that volume.
In their brilliantly colored cans overflowing with a street art values, Go Brewing’s offerings are constantly adjusting to fulfill the needs of its fans. IPAs, pilsners, sours, and pale ales are all on tap and provided for purchase. Considering that their items can go into practically every drink market in America due to the lack of alcohol, the business has actually done robust sales in its very first year online. According to Chura, information analysis has actually been an essential part of their organization, pulling purchasing pattern info from their sales platform and taking a look at industry-wide stats.
Go Brewing routinely has health and health occasions occur inside their Naperville, Illinois, … [+] taproom.
Go Brewing’s development technique is to grow its circulation footprint beyond its Midwest birth place. They just recently broadened to 4 states, Ohio, Illinois, Wisconsin, and Indiana, with strategies to double that number by the end of the year. To guarantee they can fulfill the anticipated need, they are preparing to broaden their 9,000 sq-foot production area by 5X and include a bunch of brand-new devices.
According to Chura, Go Brewing offered more beer in the very first 3 days of 2024 than in the whole very first quarter of 2023, when they offered 2,000 barrels of beer. Projections for 2024 require that number to increase to 7,000 barrels. While that lags method behind the 250,000 barrels that the Athletic offered in 2023, it reveals that there is space for another gamer in the non-alcoholic craft beer market. Go Brewing may simply be that brand name.