In the 1990s and 2000s, computer game designer Epic Games had a string of mid-size successes. The release of Fortnite Battle Royale in 2017 altered the business’s course permanently.
The video game was a smash hit. By 2019, Fortnite had actually signed up more than 250 million users, with 10 million concurrent users. Fortnite’s sensational success raised a brand-new concern for Epic: How could they turn this particular hit into a series of development chances?
In this episode, Harvard Business School associate teacher Andy Wu discusses why Epic generated income from Fortnite through micro-transactions within the video game, instead of charging a charge for the video game itself. He likewise goes over how Epic’s production of a platform, the Epic shop, and a premium membership service developed on Fortnite’s success and assisted to differentiate their brand name from other free-play video games.
Secret episode subjects consist of: technique, development method, R&D, technique execution, computer game, fortnite, impressive video games.
HBR On Strategy curates the very best case research studies and discussions with the world’s leading organization and management specialists, to assist you open brand-new methods of operating. New episodes weekly.
- Listen to the initial Cold Call episode: Fortnite Was a Blockbuster for Epic Games, What’s the Encore? (2020)
- Discover more episodes of Sales call
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