Fender is commemorating a substantial turning point in the history of the Stratocaster in 2024, as the world’s most popular electrical guitar turns 70. And now it has actually begun the events with a star-studded cover clip of Jimi Hendrix’s Voodoo Child (Slight Return)
It’s a rip-roaring, varied take on the guitar hero’s timeless, including a variety of special voices that are plainly meant to show the Strat’s versatility.
The complete list of highlighted artists consists of Tom Morello, Nile Rodgers, Ari O’Neal, Mateus Asato, Rei, Tash Sultana, Jimmie Vaughan, Rebecca Lovell, Tyler Bryant and Biffy Clyro’s Simon Neil.
It’s rather the line-up– one that wisely reveals the breadth and depth of the Strat’s usage in the hands of both traditional and modern artists from throughout the musical spectrum– albeit with a strong slant to rock, provided the base product.
Yes, it’s a marketing clip, however we need to confess’s an enjoyable one– remembering the tag-team format of the Jackson Virtuoso Mega Shred video that we enjoyed in 2015– albeit transporting among rock’s most renowned guitar structures at the same time.
Hearing the various characters including brand-new life to a extremely familiar lick is truly inspiring, too– with a breakneck mix and turning cast to hold your interest.
Together with the primary jam, Fender has actually likewise recorded a host of clips, in which the artists included discuss their own Strat stories.
“I got my Stratocaster in 1973 when I understood that it was what my noise was missing out on, and when I did … it altered my life 1000%,” describes Rodgers, [as transcribed in the accompanying press release]
“I have actually had the ability to compose the jazz-influenced dance-disco funk-pop tunes that individuals have actually enjoyed for years– in addition to rock, nation, folk and EDM cooperations– thanks to my Strat.”
Rodgers appropriately concerns himself as something of a category chameleon and highlighting the instrument’s versatility appears to be a collective style of the 70th events.
in our current discussion with Fender’s EVP of Product, Justin Norvellthe officer likewise highlighted the Strat’s tonal and category versatility as the secret to its long life.
“You can play nation, punk, metal, funk, blues, whatever on a Stratocaster,” shows Norvell.
“You seem like a Stratocaster. You sound like yourself. You can hear Stevie Ray Vaughan, you can hear David Gilmour, you can hear any quantity of individuals. And you ‘d resemble, ‘I understand who that is, however I likewise understand it’s on a Strat.’ That openness which appeal [means] it continues to be a pertinent tool.”
The “Forever ahead of its time” tag definitely represents a wise angle from Fender: acknowledging the altering practices of gamers who are now much less worried by the musical people and category constraints that controlled the Strat’s very first years.
It likewise nods to the developing method we are utilizing instruments. The increasing quantity of guitar players who are multi-instrumentalists and turn their hands to various tools as needed by their productions.
The brand-new clip follows the earlier launching of Fender’s 70th Anniversary Stratocaster line — a choice of brand-new basic and customized store versions of the continually popular electric.
For more details on the 70th Anniversary events of the Strat, take a look at our complete interview with Justin Norvell and watch on Fender
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