5 high-end hotels in Dubai, consisting of 3 Address hotels, are to be rebranded after Abu Dhabi National Hotels (ADNH) signed up with forces with hospitality business Marriott International and Kempinski Hotels.
From January 1, The Address Dubai Marina will be rebranded as JW Marriott Hotel Marina, while The Address Boulevard will be called Kempinski The Boulevard Dubai, and The Address Dubai Mall will end up being Kempinski Central Avenue Dubai, ADNH stated.
Vida Downtown Dubai Hotel will be rebranded as Hotel Boulevard, Autograph Collection and Manzil Downtown Dubai Hotel will end up being The Heritage Hotel, Autograph Collection.
As part of the rebranding procedure, each residential or commercial property will be revamped, ADNH stated in different declarations to the Abu Dhabi Securities Exchange, where its shares are traded.
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The offers remain in line with the business’s “total technique and the progressing characteristics of [its] service design”, stated Khalid Anib, ADNH’s president.
Established in 1976 as a hotel owner and possession supervisor, ADNH has actually anticipated into a hospitality group that consists of hotels, dining establishments, location management services, catering and transportation services.
Under its hotels department, it owns brand names consisting of The Ritz Carlton Abu Dhabi Grand Canal and Park Hyatt Hotel and Villas Abu Dhabi.
ADNH will rebrand the 5 hotels after getting them from Emaar Hospitality Group in 2018.
“The UAE is our biggest market in the Middle East,” stated Jerome Briet, primary advancement officer for Europe, Middle East and Africa at Marriott International, which presently has a portfolio of more than 50 residential or commercial properties in Dubai.
“These offers show our conversion friendly method, and our groups are dedicated to effectively transitioning the 3 residential or commercial properties … we are delighted to additional broaden our footprint in Dubai.”
Maryland-based Marriott has a portfolio of almost 8,700 residential or commercial properties under 31 leading brand names covering 138 nations and areas.
In November in 2015, it exposed strategies to open 4 brand-new hotels in the UAE over the next 3 years.
As part of a contract with the Emirates’ RDK Tourism Investment, Marriott stated it will broaden its footprint in the UAE by more than 700 spaces, throughout its Marriott Hotels & & Resorts, Marriott Executive Apartments and Autograph Collection Hotels brand names.
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Kempinski, which has head office in Geneva and Munich, has actually been in operation for more than 125 years and has 77 residential or commercial properties in its international portfolio.
It is presently constructing the Kempinski Floating Palace in Dubaipromoted as the world’s very first drifting resort.
“Kempinski has actually existed in the Middle East for more than 26 years, and it stays among the most vibrant and amazing parts of the world for us,” stated Rene Nijhof, chairman of Kempinski.
“Following a record year of efficiency, we will continue to grow our portfolio throughout the area in 2024 and beyond.”
Upgraded: December 29, 2023, 11:55 AM