The National Press and Publication Administration (NPPA) today provided Draft Management Measures for Online Games, open for public feedback till January 22, 2024. In future, online video games will not be enabled to offer benefits for everyday logins, or newbie and successive in-game buying. All video game publishers will be forbidden from promoting or permitting costly deals of virtual products through buzz or auction. Charge limitations will use, as revealed in service guidelines and pop-up cautions to gamers taking part in “illogical intake”. Following the statement, NetEase’s stock dropped over 20%, while Tencent’s fell by more than 15%.[[NPPA, in Chinese]
Draft gaming regulations cause sharp fall in NetEase and Tencent share prices
