Douyin releases first fine-dining guide in challenge to rival Meituan

Douyin releases first fine-dining guide in challenge to rival Meituan

Douyin to broaden group-purchasing and shipment services in 24 extra Chinese cities. Credit: Douyin

Douyin, China’s TikTok brother or sister which is significantly concentrating on on-demand regional services, has actually launched a great dining list for the very first time covering 14 first-tier and brand-new first-tier cities in China on Tuesday, in a more difficulty to competing Meituan’s dominant position in the sector. Noting an overall of 175 outlets that “deal quality catering services,” the Douyin catering report appears like an action to Meituan’s Black Pearl guide, itself a riposte of sorts to the Michelin Guide that has actually been launched every year given that 2018 with the specified objective of producing “Chinese’s own food list.” Of the 500 dining establishments and coffee shops at first shortlisted for the guide, all 500 have actually currently opened accounts on Douyin and the majority of promote themselves through brief video. Vice President of Douyin’s in-store organization Li Wei stated at the guide’s release occasion that the platform wishes to choose great dining establishments for users that are “truly worth going to and budget friendly to go to.” Chinese tech outlet LatePost reported formerly that the TikTok brother or sister app created RMB 100 billion in regional life services in the very first half of this year.[[Douyin, in Chinese]


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