Douyin is an essential battlefield for high-end brand names attempting to close the loop from buzz to sale. We break down the platform with case research studies on brand names like Loewe, Prada, Valentino and Burberry.
From high-end brand names Gucci, Dior, and Louis Vuitton landing on Douyin, quick style seller Zara presenting an ingenious livestreaming format on the brief video app, to Lululemon opening its main flagship shop on the platform recently, TikTok’s equivalent in China is progressively broadening its share of voice in the fashion business.
According to a Douyin sponsored high-end market whitepaper launched by Deloitte and Ocean Engine, in the very first half of 2023, bimonthly high-end livestream sessions generated 20 billion bimonthly views.
The overall GMV (gross product worth) of items offered on Douyin grew more than 623 percent year on year in H1 2023.
Provided its material is primarily easy going brief videos, Douyin’s e-commerce arm, introduced in 2018, concentrated on offering typical products at the most affordable cost in the beginning, targeting impulse intake. Leading KOL Crazy Little Brother Yang’s Douyin live broadcast drew in a substantial following thanks to its enormous discount rates on daily products. Continue to check out the complete short article here