Dior, Armani and Prada Won Millions in Earned Exposure at the Golden Globes, According to 2024’s Inaugural Red Carpet Power Rankings

As the kickoff of the 2024 awards season, the 81st Golden Globe Awards at the Beverly Hilton exhibited an extremely joyful ambiance, not just from the prizes and speeches, however likewise the haute couture on the red carpet.

For the very first time, The Hollywood Reporter is providing a data-driven take a look at the high-end brand names that ruled the carpet, thanks to an unique editorial collaboration with London-based LaunchmetricsUtilizing its exclusive algorithm, the brand-performance company determined the impact of lots of brand names used by the stars Sunday night, from online and social networks posts to editorial stories, appointing a media-impact worth (MIV) to the most popular red-carpet-focused labels in males’s and ladies’s style, devices, watches and precious jewelry.

Eventually, style fans now can not just get a sense of which brand names controlled the red carpet, however likewise those exact same high-end labels can get a higher understanding of their roi– which can be considerable, offered the hours needed in an atelier to hand-apply beading to a dress or to craft a bespoke tuxedo, or the expense of the security needed to transfer expensive diamonds from a vault to a star’s home and back once again (and perhaps remaining within sight if those gems surpass a specific worth). That’s not to discuss what high-end homes pay stars to use clothing on red carpets, which for a huge awards reveal can in some cases run in the numerous thousands

Which brand names won the night? Have a look at the 4 classification charts and their accompanying notes listed below.

Dior topped the list, according to Launchmetrics’ information, dressing 19 stars, that included 5 females in haute couture– Jennifer Lawrence, Elizabeth Debicki, Ali Wong, Natalie Portman and Rosamund Pike– and a large lineup of 14 males that consisted of Golden Globe winner Kieran Culkin and Jon Batiste in Dior Men official appearances. Launchmetrics approximates that Dior made an excellent $15 million in media-impact worth for the night, following the inventory of all editorial, online and social networks protection, from the minute the red carpet opened up until 48 hours after the Golden Globes covered on Jan. 7.

Other brand names gathering high-earning outcomes consist of Armani, Prada, Louis Vuitton and Gucciwhich complete the leading 5. Maybe more unexpected, nevertheless, is how some brand names fared when dressing just in between one and 3 stars. Schiaparelli– which produced an instant social networks buzz with the early arrival of Poker Face‘s Natasha Lyonne– was available in at 6th location with $7.5 million in MIV, while Dua Lipa and Carey Mulligan likewise used Daniel Roseberry’s styles for the Paris-based home. Emily Blunt in an embroidered tulle dress made Alexander McQueen an MIV of $3.6 million. Quinta Brunson in a custom-made Balmain champagne-hued dress and Elle Fanning in a classic gown from Balmain’s archives made that label $3.4 million in MIV.

In the menswear classification, Giorgio Armani took the leading area at the Golden Globes, dressing a lots high-wattage males, consisting of Leonardo DiCaprio, May December‘s Charles Melton, Matt Damon and Robert De Niro.

Something to note is that a few of the guys’s statistics show a mix of males’s and females’s positionings. In addition to Hailee Steinfeld, Bella Ramsey, Globe winner Ayo Edebiri and Brie Larson, Prada likewise dressed Willem Dafoe. Launchmetrics’ algorithm determines the main brand name, so Prada’s leading area in menswear most likely shows the effect of females’s positionings. This is likewise due to how social networks is determined, particularly offered customer propensities. Many Golden Globe audiences might just publish on X (previously Twitter) or Instagram about a fantastic “Dior” appearance, for instance, never ever making the difference in between Dior, Dior Haute Couture or Dior Men.

One menswear-only high-end label that made the leading 10 for the Globes is Brioni, which dressed Fellow Travelerscandidate Matt Bomer.

Tiffany & & Co. took the leading area in watches and precious jewelry at the 2024 Globes, making $3.6 million in MIV, according to Launchmetrics’ information. The New York-based home offered the shimmer for a significant variety of stars, consisting of Blunt, Florence Pugh, Reese Witherspoon and Greta Lee. When Dua Lipa showed up onstage as a speaker, her Tiffany & & Co. locket– an archive piece from 1962 and crafted of gold and platinum with yellow beryl, topaz quartz and diamonds– sparkled like insane under the lights in the Beverly Hilton ballroom and triggered a social networks craze. It’s precisely the kind of minute wanted by every brand name.

Selena Gomez in Bulgari diamonds and Globe winner Paul Giamatti using a Chopard watch (the latter brand name likewise bejeweled Ariana Greenblatt and Gillian Anderson) are crucial to those brand names’ high rankings.

Omega– which dressed 16 A-list guys and one lady (Da’Vine Joy Randolph, if you’re questioning) on Globes night– completed the leading 5, with $1.5 million in MIV. Still, watches are more difficult to identify and for that reason might draw less online commentary than dress, tuxedos or fashion jewelry. Have you observed that guys on the red carpet have actually ended up being far more proficient at posturing in a method that flaunt their watches

Boucheron’s sixth-place ranking is likewise noteworthy. The Paris-based brand name is making a bigger push into the U.S., offering artistic diamonds at the Globes to Jennifer Lopez, Edebiri, Naomi Watts and Pike.

Audiences enjoyed Selena Gomez’s Giorgio Armani Privé high-low gown, and it’s a sure bet Christian Louboutin liked it. Status heels tend to get brief shrift on red carpets, however that does not indicate they’re not discovered and said upon– in addition to Gomez in her quickly seen Hot Chick Sling red patent-leather slingback pumps, Lenny Kravitz, John Ortiz and Lee likewise were amongst those using Louboutin’s red-soled styles, making the brand name its first-place position with $3.2 million in MIV.

Post-show, Jimmy Choo revealed that 20 stars used its designs, consisting of Jennifer Aniston and Portman, both of whom used the brand name’s Max platform shoe, while Alan Ruck and Mark Ruffalo were amongst the males who picked Jimmy Choo oxfords. The outcome: a strong 2nd location, with $1.9 million in MIV.

For brand names, getting the name in the spotlight is a leading concern– and a lot more so for the umbrella business that own them. Dior, Louis Vuitton, Fendi, Bulgari and Tiffany & & Co. are all owned by LVMH, while Kering Group boasts Gucci, Alexander McQueen, Boucheron, Brioni and Saint Laurent amongst the labels in their steady.

In the coming weeks, The Hollywood Reporter and Launchmetrics will continue to partner on launching the MIV arises from the 6 significant telecasted awards programs– successive: the Critics’ Choice Awards on Jan. 14 and the Emmy Awards on Jan. 15. In addition to browsing both the arrivals and best-dressed protection of each occasion, examine back at hollywoodreporter.com as the outcomes of each awards reveal are separately arranged, to be followed by a wrap-up of awards season, after the Academy Awards on Sunday, March 10.