Raízen, a bioenergy business headquartered in São Paulo, is Brazil’s leader in sugar and ethanol production and the world’s leading ethanol trader. Because its development in 2011, the business had actually mainly produced first-generation ethanol (E1G) from sugarcane, a crop that can likewise be utilized to produce sugar.
In 2015, Raízen likewise began to produce second-generation ethanol (E2G), a biofuel originated from recurring and waste products, such as walking cane bagasse and straw– which do not take on food production. The business’s development method concentrated on establishing and improving a low carbon portfolio that concentrated on E2G, based upon the belief that Raízen– and Brazil– might assist the world decarbonize and benefit from the energy shift.
Paula KovarskyRaízen’s chief method and sustainability officer, was positive the business might end up being a worldwide green energy champ. After the board’s approval for the very first round of E2G financial investments, she dealt with a complex difficulty: how to broaden the market for second-generation ethanol and other sugar-cane waste biofuels, in order to guarantee Raízen’s long-lasting development.
Harvard Business School teacher Gunnar Trumbull and Kovarsky go over the business’s technique for bringing second-generation ethanol to the world in the event,”Raízen: Helping to Decarbonize the World?