WEBWIRE — Friday, March 1, 2024
Calvin Klein, Inc. and Calvin Klein Fragrances, a department of Coty Inc., today reveal star and artist Idris Elba and his other half, design Sabrina Elba, as the faces of Calvin Klein ETERNITY, debuting in the brand-new project for ETERNITY AROMATIC ESSENCEthe current addition to the ETERNITY scent portfolio.
Shot by Mert Alas, the project provides a fresh and impactful take on ETERNITYs ageless imagine everlasting love, catching Idris and Sabrina in minutes of intimacy set to a bespoke cover of Fever by FKA branches. The striking project images is motivated by extensive connection and the essence of desire, commemorating ETERNITYs tradition of sensuality by partnering with a genuine couple with a deep connection to the brand name. The marketing campaign will be included internationally and supported by digital, social, print, and television.
We are enjoyed belong of the historical Calvin Klein ETERNITY project and its modern analysis of a renowned and ageless romance that felt real to us. The love we have for each other as the Elbas is a united strength that powers our specific enthusiasms too. ETERNITY represents how we enjoy, support and grow together in a modern-day world, so it was the ideal project to produce together as a couple, stated Idris and Sabrina collectively.
CALVIN KLEIN ETERNITY AROMATIC ESSENCE FOR MEN and FOR WOMEN rise and strong fragrant scents, linked by a special coconut note.
ETERNITY AROMATIC ESSENCE FOR MEN is an extremely contrasted fragrant gourmand, crafted by primary perfumers Daphn Bugey and Frank Voelkl of Firmenich. The scent opens with fresh juniper berry essence with woody and gin-like aspects. At the heart, the brilliance of cardamom includes a hot quality stabilized by a sweet and flower lavender note. The sexy heat of soothing coconut includes an attractive gourmand twist.
ETERNITY AROMATIC ESSENCE FOR WOMEN is a fresh, flower gourmand, produced by perfumers Vronique Nyberg and Julie Mass of Mane. The fascinating structures effective freshness puts a modern-day twist on a flower scent. It opens with fragrant flower tips of lavender. At the heart, a gleaming coconut water accord reveals a lively gourmand, contrasted by an attractive dry down of sensuous woods at the base.
The scents signature bottles and external containers have actually been reimagined with raised codes and glamorous surfaces. Influenced by the vibrancy of gems, the fragrances are housed in lacquered teal green glass bottles. Preserving the shape and silver cap of the renowned initial ETERNITY scents, the upgraded product packaging exhibits sensuality.
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