Andre D. Wagner/Courtesy of ESSENCE
What’s better than one cover? Two!
Beyoncé proves this point with her new double-cover for ESSENCE, her first with the publication since 2011. As her latest venture, CÉCRED, launches, the singer opens up about her legacy within hair care and how she “united the deeply personal with the professional.”
When speaking on the meaning of the name, the mother of three revealed that her battle with psoriasis helped her craft certain products for the brand.
“I have many beautiful memories attached to my hair. The relationship we have with our hair is such a deeply personal journey. From spending my childhood in my mother’s salon to my father applying oil on my scalp to treat my psoriasis— these moments have been sacred to me,” she told the outlet (buy the issue here).
Andre D. Wagner/Courtesy of ESSENCE
She added, “The conversations and debates in the salons and barbershops create a sense of community for the people who look to it as a retreat from their everyday lives. For them, it’s a place to feel beautiful and vent, laugh, share secrets and pass down wisdom. It’s the most consistent community gathering we have. It’s so important that it’s a sanctuary.”
Of the actual name, Bey noted that it’s a play off of her own name and her connection to community.
“I think that connection of community, mother and child, father and child, and respect— and allowing yourself to be taken care of, especially for Black women, who are always taking care of everyone else—it’s all sacred. So I took the end of my name, Cé, and made it the beginning of the word sacred to create Cécred. From my mother’s salon, daily rituals with my father, and years of experience in developing a hair care line, the journey has been just that: Cécred.”
Andre D. Wagner/Courtesy of ESSENCE
The Houston native considers CÉCRED to be a “legacy project,” saying that it’s “so far beyond business.”
The debut eight-piece “foundation collection” dropped today (Feb. 20) and includes a clarifying shampoo-scalp scrub, hydrating shampoo, moisturizing deep conditioner, a reconstructing treatment mask, a moisture-sealing lotion, a nourishing hair oil, and a fermented rice and rose protein ritual treatment. The hydrating conditioner is “coming soon.”
Andre D. Wagner/Courtesy of ESSENCE
The print issue hits newsstands on Feb. 27 and the exclusive subscriber cover (seen above) can be purchased on Amazon or the outlet’s official website.