Apple has actually surpassed Samsung to take leading area in the international mobile phone market, the last time a business not called Samsung was at the top of the smart device market was 2010.
The information is initial, this is sort of moving of power at the top of the biggest customer electronic devices market was driven by an all-time high market share for Apple and a very first time at the top. In general, the worldwide mobile phone market stays challenged, however momentum is moving rapidly towards healing.
According to information from the International Data Corporation (IDC Worldwide Quarterly Mobile Phone Trackerworldwide mobile phone deliveries decreased 3.2% year over year to 1.17 billion systems in 2023. While this marks the most affordable full-year volume in a years, driven mainly by macroeconomic obstacles and raised stock early in the year, development in the 2nd half of the year has actually sealed the anticipated healing for 2024. The 4th quarter (4Q23) saw 8.5% year-over-year development and 326.1 million deliveries, greater than the projection of 7.3% development.
“While we saw some strong development from low-end Android gamers like Transsion and Xiaomi in the 2nd half of 2023, originating from fast development in emerging markets, the greatest winner is plainly Apple,” stated Nabila Popalresearch study director with IDC’s Worldwide Tracker group. “Not just is Apple the only gamer in the Top 3 to reveal favorable development each year, however likewise bags the number 1 area yearly for the very first time ever. All this in spite of dealing with increased regulative difficulties and restored competitors from Huawei in China, its biggest market. Apple’s continuous success and durability remains in big part due to the increasing pattern of premium gadgets, which now represent over 20% of the marketplace, sustained by aggressive trade-in deals and interest-free funding strategies.”
“The general shift in ranking at the top of the marketplace even more highlights the strength of competitors within the smart device market,” stated Ryan Reithgroup vice president with IDC’s Worldwide Mobility and Consumer Device Trackers“Apple definitely played a part in Samsung’s drop in rank, however the general Android area is diversifying within itself. Huawei is back and making inroads rapidly within China, Brands like OnePlus, Honor, Google, and others are introducing extremely competitive gadgets in the lower rate series of the high-end. And foldables and increased conversations around AI abilities on the smart device are acquiring traction. In general, the mobile phone area is headed towards a really fascinating time.”
| Leading 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q4 2023 (Preliminary outcomes, deliveries in countless systems) | |||||
| Business | 4Q23 Deliveries |
4Q23 Market Share |
4Q22 Deliveries |
4Q22 Market Share |
4Q23/4Q22 Development |
| 1. Apple | 80.5 | 24.7% | 72.1 | 24.0% | 11.6% |
| 2. Samsung | 53.0 | 16.3% | 59.5 | 19.8% | -10.9% |
| 3. Xiaomi | 40.7 | 12.5% | 33.2 | 11.0% | 22.7% |
| 4. Transsion | 28.2 | 8.6% | 16.7 | 5.6% | 68.6% |
| 5. vivo | 24.1 | 7.4% | 22.9 | 7.6% | 5.1% |
| Others | 99.5 | 30.5% | 96.1 | 32.0% | 3.5% |
| OVERALL | 326.1 | 100.0% | 300.6 | 100.0% | 8.5% |
| Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 15, 2024 | |||||
| Leading 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Calendar Year 2023 (Preliminary outcomes, deliveries in countless systems) | |||||
| Business | 2023 Deliveries |
2023 Market Share |
2022 Deliveries |
2022 Market Share |
2023/2022 Development |
| 1. Apple | 234.6 | 20.1% | 226.3 | 18.8% | 3.7% |
| 2. Samsung | 226.6 | 19.4% | 262.2 | 21.7% | -13.6% |
| 3. Xiaomi | 145.9 | 12.5% | 153.2 | 12.7% | -4.7% |
| 4. OPPO | 103.1 | 8.8% | 114.4 | 9.5% | -9.9% |
| 5. Transsion | 94.9 | 8.1% | 72.6 | 6.0% | 30.8% |
| Others | 361.8 | 31.0% | 377.2 | 31.3% | -4.1% |
| OVERALL | 1,166.9 | 100.0% | 1,205.9 | 100.0% | -3.2% |
| Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 15, 2024 | |||||