‘ABBA Voyage’ Avatar Concerts Pumped Nearly $410 Million Into London Economy This Year

The ‘ABBA Voyage’ avatar shows have actually pumped almost $410 million into London’s regional economy this year, according to a brand-new research study.

ABBA Voyage, the virtual production including forecasts of the band, has actually generated almost $410 million (₤ 320 million) into London’s economy– more than 40% of that created in your area, according to the BBC. The program opened in May 2022, with over a million tickets offered in the very first year.

The research study, performed by Sound Diplomacy and RealWorth, and at first reported by the BBC, discovered that the program at the 3,000-seat ABBA Arena– a ₤ 50 million purpose-built center in Stratford, East London– contributed ₤ 322.6 million in costs and ₤ 177.7 million in extra financial activity in its very first year.

Utilizing forecasts of the band called “ABBAtars” permits the ABBA Voyage to reveal every night, while ABBA makes over $2 million a week from the program, according to Bloomberg.

The ABBAtar variations of the Swedish band– Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad– were developed through movement capture from visual impacts business Industrial Light & & Magic. The group looks like their renowned 1979-era variations, as the members themselves are now in their 70s.

ABBA Voyage is among the most costly productions in music history at about $175 million (₤ 140 million) before the very first program, and the place is 99% complete every night, at about $100 per ticket.

Most of the financial effect in the regional London location has actually originated from spending for hotels, food/drink, transport, and shopping. The typical invest per individual was ₤ 103 in addition to the ticket cost, as much as ₤ 135.

The report claims that ABBA Voyage has actually supported over 5,000 tasks in the London location, consisting of those straight utilized at the location and in other sectors that depend on costs by visitors. Almost half of the non-ticket invest from those from out of town originated from in other places in the UK, with over 40% from foreign visitors.

“The wonderful success of ABBA Voyage reveals when again how London is the music capital of the world and is roaring back from the effect of the pandemic,” stated Sadiq Khan, Mayor of London. “I am so happy that City Hall had the ability to assist ABBA bring this pioneering program to East London, offering big advantages to both the area and London’s larger economy.”