By now all of us understand that TikTok has the capability to develop viral patterns.
Its algorithm can turn a specific niche video into a worldwide feeling actually over night– we see it every day.
It’s not simply a flash-in-the-pan app: there are 1 billion individuals taking in limitless material.
And behind that material are influencers leading the charge; from the mega to the micro– even the nano.
The power that influencers wield is no joke.
They can sway audiences to attempt your items, supporter for your brand name, deal feedback, share suggestions, and even produce their own academic brand name material (UGC).
And now, at BuzzSumo, we’re providing you the capability to discover the best TikTok influencers to drive your brand name forward.
Here’s whatever you require to understand …
Find TikTok influencers in your field
BuzzSumo’s TikTok Influencer search assists you absolutely no in on individuals making waves in your field.
A basic keyword search restores countless TikTok developers that are producing a huge buzz today in the locations you appreciate.
This search is focused on based upon the profiles that include your keyword in their bio description and just recently utilized hashtags.
Browsing “Skincare” will return popular, international influencers on TikTok that explain their TikTok channel as being skin care associated, or tag their material up by means of a skin care hashtag.
If you wish to exceed bio and hashtag significance, you can likewise focus on TikTokers by:
- Fans
- Following
- Likes
- Video count
From there, you can check out various searches to develop your list.
Consumer “Problem” based keywords (associated to your brand name or items) are another excellent kind of search you can do.
Niching down from the subject of “Skincare” might lead you to the issue of “Acne”.
This will assist you discover specific niche influencers developing genuine, analytical videos that your audience trust.
Go into a TikTok influencers’ capability to develop engagement
Compare and rank influencers to outreach, based upon their capability to work up strong engagement.
BuzzSumo’s TikTok Influencer search tool provides you metrics so that you can examine who will assist you strike your objectives, and present you to brand-new audiences.
Are you aiming to increase brand name awareness? Concentrate on variety of likes and fans
Do you wish to take advantage of an incredibly engaged neighborhood? Pay very close attention to an influencers’ following number (the quantity of individuals they follow) and their Diggs (the variety of likes they provide to their fans), to discover those who reciprocate and actively engage with their audience.
Research study the influencers promoting your brand name and rivals
A terrific search to begin with on your hunt for TikTok influencers is your own brand
This will expose the TikTok influencers who are currently discussing your brand name naturally.
A search for SEMrush exposes 26 TikTok influencers, consisting of that of Neil Patel.
This isn’t simply a case of influencer discovery, however brand name track record management.
Are these influencers discussing your brand name favorably or adversely?
Are they the type of influencer spreading out the message and info?
Analyzing your exposure on TikTok will assist you take the right method, and take control of your brand name narrative moving forward.
And as soon as you understand where you’re headed, you can take a look at the TikTokers promoting for your rivals, and think about striking up a discussion with them.
Get trending hashtag motivation
Discover motivation for your own TikTok material, and broaden your influencer research study utilizing “Recently utilized hashtags”.
Focusing on the hashtags most frequently utilized by influencers with the most appealing videos can assist you reveal green field concepts for your own material, however likewise reveal you whether an influencer pertains to your brand name today.
Source TikTokers to seed your PR projects
Some TikTok influencers cover stories like a freelance press reporter would, while others examine items with convincing and genuine UGC material.
Searching keywords surrounding your next PR project subject can assist you discover influencers to seed your project on TikTok, before you take it to push.
Getting a buzz on TikTok primarily can ultimately assist you pitch “TikTok pattern” or “TikTok made me purchase it” stories later on down the line, that win huge press protection.
Discover specialist influencers to add to your material
Utilize the TikToK search tool to discover subject professionals that can develop reliable and credible material in your place.
Simply browse their title, and you’ll be met a list of the most popular and appropriate specialists.
You can even integrate this with a specific niche subject to get actually particular.
The skin care pattern of “Slugging” truly took off on TikTok this year (a hydrating strategy including covering the skin in vaseline).
State you wished to source a specialist’s viewpoint on a pattern, simply look for the pattern name plus an appropriate task title– eg. “Dermatologist” and “Slugging”.
Keep in mind: BuzzSumo’s TikTok influencer database likewise scans hashtags, so you can discover trending subject professionals in no time.
Conserve influencers for future outreach
When you’ve discovered the ideal influencers to promote your brand name, items, or message, conserve them to a task.
You can bank the most feasible contacts from the TikTok influencer search tool, so you can review your top priority list and get in touch with them with time.
The power of TikTok influencers is indisputable.
With BuzzSumo’s brand-new influencer search tool, you can harness that power by discovering the best developers to promote for your brand name.
And if you wish to truly go into TikTok material efficiency patterns to notify your own social networks technique, have a look at BuzzSumo’s Chrome Extension which now includes TikTok material analysis functions.
Do your research study, get tactical with keywords and hashtags, go into engagement metrics, and conserve leading potential customers.
When the time is right, reach out to those nano, micro, or mega influencers who can spread your message far and wide.
TikTok isn’t a passing trend– it’s altering marketing permanently.
Do not get left– utilize BuzzSumo to take advantage of this crucial pattern and take your brand name viral.
Get your totally free 30-day trial now.