The “Taylor Effect” at the Super Bowl
Taylor Swift fans make the Super Bowl an even larger phenomenon with the “Taylor Effect”
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Ending weeks of speculation, Taylor Swift made it tothe 2024 Super Bowl to view her partner, Kansas City Chiefs tight end Travis Kelce, handle the San Francisco 49ers.
Swift strolled into Allegiant Stadium in Las Vegas, Nevada on Sunday afternoon, accompanied by her mom, buddy Blake Lively, and rap artist Ice Spice, with whom Swift shared a Grammy election this year. The vocalist sported an all-black ensemble with some silver shimmer– and a red-and-white coat was slung over her shoulder.
Video Revealed Swift in a suite ahead of the video game hugging Jason Kelce and presenting him to Ice Spice. Suites at this year’s video game do not come inexpensive– they can cost approximately $1.8 millionCBSSports.com reports.
PATRICK T. FALLON/AFP through Getty Images
Another video revealed her talking with NFL Commissioner Roger Goodell.
Swift’s personal jet landed in Los Angeles on Saturday afternoon, following her 4 Eras Tour shows in Toyko, Japan, CBS Los Angeles reported.
With the 17-hour time distinction in between Japan’s capital and Vegas, it was 1 a.m. Vegas time when she took the phase in Tokyo. After her last tune, Swift hurried to a personal jet at Haneda Airport, and she had the ability to land back in the U.S. with hours to extra before Sunday’s kickoff.
Rob Carr/Getty Images
The pop star’s constant participation of Kelce’s video games over the previous couple of months has actually ended up being a sort of cultural phenomenon, including a legion of Swifties to NFL viewership and enhancing sales of video game tickets, jerseys, souvenirs and streaming memberships, along with the hosting of watch celebrations, according to LendingTree.
“There are a terrible great deal of individuals out there who are most likely to enjoy the Super Bowl now due to the fact that the Chiefs remain in it and Taylor Swift might exist,” LendingTree expert Matt Schulz informed CBS MoneyWatch recently.
Fortunate for those fans, cutaway shots of Swift hugging Lively, covering her mouth throughout suspenseful minutes and cheering on Kelce are currently a component of this Super Bowl.
/ Getty Images
— Megan Cerullo contributed reporting.
S. Dev is a news editor for CBSNews.com.
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