On February 4th, according to information launched by marketing research company Counterpoint, Huawei protected the leading area in regards to mobile phone sales in the Chinese market throughout the very first 2 weeks of 2024.
Considering that the execution of United States sanctions in 2019, Huawei’s market share has actually been decreasing. This time, it is likewise the very first time that Huawei has actually gained back the leading area in sales after a two-year hiatus.
The report mentions that there are 3 primary aspects behind Huawei’s current considerable boost in sales. The Mate 60 series, geared up with Huawei’s self-developed Kirin 9000S chip, has actually been driving the sales development. Huawei users have actually revealed high brand name commitment. And finally, the development of HarmonyOS os has actually been quick. In mid-January, Huawei revealed that it will release the industrial variation of HarmonyOS NEXT in the 4th quarter of this year and will no longer work with Android.
Apart from the Mate60 series, Huawei likewise released the Nova12 series in December in 2015. According to online teardown videos, the Nova12 Ultra, Nova 12, and Pro variations are all geared up with Kirin processors and assistance 5G.
Huawei’s mobile phone sales have actually revealed a considerable boost in the 4th quarter of 2023.
According to a report launched by International Data Corporation (IDC), in the 4th quarter of 2023, Huawei ranked 4th in regards to market show 13.9% in the Chinese mobile phone market, experiencing a year-on-year development of 36.2%, and returning to the leading 5 in the Chinese market.
The previous scenario of tight production capability for the Huawei Mate60 series is slowly enhancing.
Several Huawei smart phone suppliers have actually exposed that some setups of the Mate60 Pro are readily available for typical supply, such as the 12GB +1 TB variation, and they are not being cost a high premium. It is still hard to get hold of popular variations like the 12GB +256 GB.
According to the Counterpoint report, the high-end smart device market in China grew by 27% in 2023. Apple still ranks initially, however beginning with the 3rd quarter of 2023, Apple’s market share has actually been slowly deteriorated by Huawei and other Chinese brand names.
Apple, other Chinese makers have actually likewise had to begin believing about techniques to react to Huawei’s complete return. XiaomiVivo, Honor, and OPPO are all in a crucial duration of challenging the high-end market. With Huawei’s increased production capability, domestic brand names will deal with a real test in the high-end market.
SEE ALSO: Huawei May Release A New Foldable Pocket Phone in February, Codenamed LEM
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