Bilibili users sent out the Chinese word “Ah?” over 13.2 million times as a bullet discuss the video website throughout 2023, functioning as a quick method for audiences to reveal surprise in reaction to material developers displaying their abilities, or to finding “valued material” and seeing significant technological developments through the website’s videos. The platform identified “Ah?” as the yearly bullet subtitle of 2023 in cooperation with the state-affiliated organization China Cultural Relics Exchange Center and National Museum of Chinese Writing recently. Bullet remarks are so-called since of the method they shoot throughout the screen when published by users viewing a video. 2023 marks the seventh successive year that Bilibili, the video-streaming platform extremely preferred by Chinese millennials and Gen Z, has actually released the most representative bullet remark. The expression of the year in 2015 was “youya”, or “sophisticated” in English, which was utilized to match excellent videos. [Bilibili, in Chinese]