Pinduoduo‘s cross-border e-commerce platform, Temu, is set to present a semi-hosted design, targeting sellers who have abroad storage facilities and regional dispatch abilities. This design, which is slated for a March 15, 2024, launch on the United States website and end of March for the European website, will make it possible for sellers to individually handle their warehousing and logistics systems, consisting of the importation of platform orders and the satisfaction of shipments.
Formerly, Temu ran under a completely hosted design, where sellers were entrusted with shipping items to Temu’s domestic storage facilities and stating supply rates. The remainder of the procedure, consisting of order satisfaction, was dealt with by Temu. Under the brand-new semi-hosted design, sellers will handle abroad storage facility items, state supply rates, and meet orders post-purchase. The platform will continue to manage prices, marketing, after-sales, and customer care in both designs. The main difference depends on the management of warehousing and logistics satisfaction.
Given that its beginning in September 2022, Temu has actually made substantial strides, developing an existence in almost 50 nations and building up over 300 million international downloads. Its user base has actually seen a significant boost, with mobile month-to-month active users increasing from 4.6 million to 82.4 million from September 2022 to September 2023, exceeding Shein, a skilled Chinese platform with a years of abroad growth.
Temu is likewise concentrating on improving its regulative structure, executing more stringent item assessments, and setting requirements for item market accreditations. In regards to logistics, it mostly uses air parcels, however is slowly including sea shipping channels into its operations. The existing shipment time to the United States market typically goes beyond a week, a plain contrast to Amazon’s next-day and same-day shipment abilities.
In January 2024, Temu and Jitu Express redefined their cooperation. Jitu Express will no longer supply a thorough “end-to-end” service for Temu, moving its focus to last-mile services rather. This permits Temu to pick various providers for each satisfaction phase, a method focused on decreasing expenses and enhancing timeliness.
The semi-hosted design becomes part of this cost-reduction and efficiency-optimization technique. According to a market expert, the semi-hosted design might reduce expenses and boost satisfaction effectiveness. The platform will continue to monitor the logistics procedure, guaranteeing responsibility and preserving quality control.
The United States, being the second-largest e-commerce market beyond China, holds substantial capacity for Chinese cross-border sellers. Based on Chinese customizeds information, from January to October 2023, the export worth to the United States alone reached 420 billion yuan, going beyond that of Europe and Southeast Asia. This makes it an appealing location for Chinese sellers to preserve stock.
Some sellers think that Temu’s semi-hosted design might offer a brand-new channel for Amazon sellers seeking to clear stock. Offered the expenses connected with storage and transport charges on Amazon, the semi-hosted design might use a more affordable option.
In reaction to this, a Temu agent discussed that the semi-hosted service was not particularly developed for Amazon sellers. With sellers’ abilities increasing together with service development, the semi-hosted service was presented to supply a more versatile alternative. Sellers might vary from Amazon suppliers to providers for other offline grocery stores or common OEMs. As their abilities broaden, the platform will naturally provide more options.
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